Pajhwok Afghan News
Independent Afghan news agency with a nationwide reporter network.
Pajhwok Afghan News at a glance
Pajhwok Afghan News is a news & media website and one of the most visited sites in Afghanistan, currently ranked #4 in the country. It was founded in 2004 and is headquartered in Kabul, Afghanistan. Today Pajhwok Afghan News is owned by Pajhwok Afghan News. Our estimates put its audience at ≈ 4 million visits per month. The business earns money mainly through news wire subscriptions, advertising. Its closest rivals include khaama.com, bakhtarnews.af.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.8 million / month | +2% |
| Q2 | ≈ 3.9 million / month | +3% |
| Q3 | ≈ 4 million / month | +3% |
| Q4 | ≈ 4.2 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Afghanistan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Afghanistan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Afghanistan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| pajhwok afghan news | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Afghanistan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Afghanistan
Company information
- Website
- pajhwok.com
- Sector
- News & Media
- Owner
- Pajhwok Afghan News
- Owner type
- Private news agency
- Founded
- 2004
- Headquarters
- Kabul, Afghanistan
- Ownership
- Pajhwok Afghan News controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Dari, Pashto, English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private news agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Pajhwok Afghan News operates a news and media publisher focused on Afghanistan. Independent Afghan news agency with a nationwide reporter network. Revenue comes mainly from news wire subscriptions, supported by the other lines listed below.
- News wire subscriptions
- Advertising
International presence
- Primary market
- Afghanistan
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Afghanistan)
- #4 in this index
- Sector rank
- Leading news & media site in Afghanistan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| khaama.com | ≈ 2.4 million / month | #5 class competitor | — |
| bakhtarnews.af | ≈ 1.8 million / month | #6 class competitor | — |
What is Pajhwok Afghan News?
Pajhwok Afghan News (pajhwok.com) is a news and media publisher serving users in Afghanistan. Independent Afghan news agency with a nationwide reporter network. It ranks #4 among the most visited websites in the country in this index, within the news & media category.
Who owns Pajhwok Afghan News?
The site is operated by Pajhwok Afghan News. The company was established in 2004 and is headquartered in Kabul, Afghanistan.
Traffic and audience
Traffic estimates place Pajhwok Afghan News at roughly 4 million visits per month, about 0.1 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Pajhwok Afghan News makes money
Revenue comes primarily from news wire subscriptions, alongside advertising.
Competitors in Afghanistan
Its closest rivals include khaama.com, bakhtarnews.af.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2004
Pajhwok Afghan News is founded in Kabul, Afghanistan.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Afghanistan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Pajhwok Afghan News?
Pajhwok Afghan News is operated by Pajhwok Afghan News. Private news agency structure, based on public filings and press reporting.
Where is Pajhwok Afghan News headquartered?
Pajhwok Afghan News is headquartered in Kabul, Afghanistan.
When was Pajhwok Afghan News founded?
Pajhwok Afghan News was founded in 2004.
What is Pajhwok Afghan News's revenue?
Pajhwok Afghan News does not publish standalone revenue; income comes from news wire subscriptions, advertising.
Who are Pajhwok Afghan News's competitors?
Main competitors in Afghanistan include khaama.com, bakhtarnews.af.
How does Pajhwok Afghan News make money?
Mainly news wire subscriptions, advertising.
Is Pajhwok Afghan News publicly traded?
No — Pajhwok Afghan News is not listed as an independent public company; it is operated by Pajhwok Afghan News.
How many visitors does Pajhwok Afghan News get?
Third-party estimates place Pajhwok Afghan News at roughly 4 million visits per month, mostly from Afghanistan, with 79% mobile traffic.
Is Pajhwok Afghan News safe?
Pajhwok Afghan News is an established news & media site founded in 2004 and ranked #4 in Afghanistan; use the official domain pajhwok.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspajhwok.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAfghanistan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos