Pazar3.mk
The country's biggest classifieds marketplace.
Pazar3.mk at a glance
Pazar3.mk is a classifieds website and one of the most visited sites in North Macedonia, currently ranked #2 in the country. It was founded in 2010 and is headquartered in Skopje, North Macedonia. Today Pazar3.mk is owned by EMG (Emerging Markets Group). Our estimates put its audience at ≈ 9 million visits per month. The business earns money mainly through paid listings and boosts, dealer subscriptions, advertising. Its closest rivals include reklama5.mk, olx.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 8.5 million / month | +2% |
| Q2 | ≈ 8.7 million / month | +3% |
| Q3 | ≈ 9 million / month | +3% |
| Q4 | ≈ 9.5 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in North Macedonia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- North Macedonia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.7 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- North Macedonia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| pazar3.mk | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the North Macedonia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in North Macedonia
Company information
- Website
- pazar3.mk
- Sector
- Classifieds
- Owner
- EMG (Emerging Markets Group)
- Owner type
- Private company
- Founded
- 2010
- Headquarters
- Skopje, North Macedonia
- Ownership
- EMG (Emerging Markets Group) controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Macedonian, Albanian, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Pazar3.mk operates a classifieds and listings marketplace focused on North Macedonia. The country's biggest classifieds marketplace. Revenue comes mainly from paid listings and boosts, supported by the other lines listed below.
- Paid listings and boosts
- Dealer subscriptions
- Advertising
International presence
- Primary market
- North Macedonia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (North Macedonia)
- #2 in this index
- Sector rank
- Leading classifieds site in North Macedonia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| reklama5.mk | ≈ 5.4 million / month | #3 class competitor | — |
| olx.com | ≈ 4 million / month | #4 class competitor | — |
What is Pazar3.mk?
Pazar3.mk (pazar3.mk) is a classifieds and listings marketplace serving users in North Macedonia. The country's biggest classifieds marketplace. It ranks #2 among the most visited websites in the country in this index, within the classifieds category.
Who owns Pazar3.mk?
The site is operated by EMG (Emerging Markets Group). The company was established in 2010 and is headquartered in Skopje, North Macedonia.
Traffic and audience
Traffic estimates place Pazar3.mk at roughly 9 million visits per month, about 0.3 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Pazar3.mk makes money
Revenue comes primarily from paid listings and boosts, alongside dealer subscriptions, advertising.
Competitors in North Macedonia
Its closest rivals include reklama5.mk, olx.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Pazar3.mk is founded in Skopje, North Macedonia.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #2 among the most visited websites in North Macedonia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Pazar3.mk?
Pazar3.mk is operated by EMG (Emerging Markets Group). Private company structure, based on public filings and press reporting.
Where is Pazar3.mk headquartered?
Pazar3.mk is headquartered in Skopje, North Macedonia.
When was Pazar3.mk founded?
Pazar3.mk was founded in 2010.
What is Pazar3.mk's revenue?
Pazar3.mk does not publish standalone revenue; income comes from paid listings and boosts, dealer subscriptions, advertising.
Who are Pazar3.mk's competitors?
Main competitors in North Macedonia include reklama5.mk, olx.com.
How does Pazar3.mk make money?
Mainly paid listings and boosts, dealer subscriptions, advertising.
Is Pazar3.mk publicly traded?
No — Pazar3.mk is not listed as an independent public company; it is operated by EMG (Emerging Markets Group).
How many visitors does Pazar3.mk get?
Third-party estimates place Pazar3.mk at roughly 9 million visits per month, mostly from North Macedonia, with 73% mobile traffic.
Is Pazar3.mk safe?
Pazar3.mk is an established classifieds site founded in 2010 and ranked #2 in North Macedonia; use the official domain pazar3.mk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspazar3.mk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNorth Macedonia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos