National Services Portal
Central catalogue of Macedonian public e-services.
National Services Portal at a glance
National Services Portal is a government website and one of the most visited sites in North Macedonia, currently ranked #8 in the country. It was founded in 2019 and is headquartered in Skopje, North Macedonia. Today National Services Portal is owned by Government of North Macedonia. Our estimates put its audience at ≈ 3 million visits per month. The business earns money mainly through not advertising funded — public service portal. Its closest rivals include ujp.gov.mk, mvr.gov.mk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.8 million / month | +2% |
| Q2 | ≈ 2.9 million / month | +3% |
| Q3 | ≈ 3 million / month | +3% |
| Q4 | ≈ 3.2 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in North Macedonia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- North Macedonia94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 0.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- North Macedonia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| national services portal | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the North Macedonia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in North Macedonia
Company information
- Website
- uslugi.gov.mk
- Sector
- Government
- Owner
- Government of North Macedonia
- Owner type
- Government
- Founded
- 2019
- Headquarters
- Skopje, North Macedonia
- Ownership
- Government of North Macedonia controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Macedonian, Albanian, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Government
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
National Services Portal operates an official government service portal focused on North Macedonia. Central catalogue of Macedonian public e-services. Revenue comes mainly from not advertising funded — public service portal, supported by the other lines listed below.
- Not advertising funded — public service portal
International presence
- Primary market
- North Macedonia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (North Macedonia)
- #8 in this index
- Sector rank
- Leading government site in North Macedonia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ujp.gov.mk | ≈ 1.8 million / month | #9 class competitor | — |
| mvr.gov.mk | ≈ 1.3 million / month | #10 class competitor | — |
What is National Services Portal?
National Services Portal (uslugi.gov.mk) is an official government service portal serving users in North Macedonia. Central catalogue of Macedonian public e-services. It ranks #8 among the most visited websites in the country in this index, within the government category.
Who owns National Services Portal?
The site is operated by Government of North Macedonia. The company was established in 2019 and is headquartered in Skopje, North Macedonia.
Traffic and audience
Traffic estimates place National Services Portal at roughly 3 million visits per month, about 0.1 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How National Services Portal makes money
Revenue comes primarily from not advertising funded — public service portal, alongside .
Competitors in North Macedonia
Its closest rivals include ujp.gov.mk, mvr.gov.mk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2019
National Services Portal is founded in Skopje, North Macedonia.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in North Macedonia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns National Services Portal?
National Services Portal is operated by Government of North Macedonia. Government structure, based on public filings and press reporting.
Where is National Services Portal headquartered?
National Services Portal is headquartered in Skopje, North Macedonia.
When was National Services Portal founded?
National Services Portal was founded in 2019.
What is National Services Portal's revenue?
National Services Portal does not publish standalone revenue; income comes from not advertising funded — public service portal.
Who are National Services Portal's competitors?
Main competitors in North Macedonia include ujp.gov.mk, mvr.gov.mk.
How does National Services Portal make money?
Mainly not advertising funded — public service portal.
Is National Services Portal publicly traded?
National Services Portal's ownership: Government.
How many visitors does National Services Portal get?
Third-party estimates place National Services Portal at roughly 3 million visits per month, mostly from North Macedonia, with 69% mobile traffic.
Is National Services Portal safe?
National Services Portal is an established government site founded in 2019 and ranked #8 in North Macedonia; use the official domain uslugi.gov.mk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsuslugi.gov.mk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNorth Macedonia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos