e-Građani
Croatia's unified digital citizen services platform.
e-Građani at a glance
e-Građani is a government website and one of the most visited sites in Croatia, currently ranked #6 in the country. It was founded in 2014 and is headquartered in Zagreb, Croatia. Today e-Građani is owned by Government of Croatia. Our estimates put its audience at ≈ 6 million visits per month. The business earns money mainly through not advertising funded — public service portal. Its closest rivals include porezna-uprava.hr, hzzo.hr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.6 million / month | +2% |
| Q2 | ≈ 5.8 million / month | +3% |
| Q3 | ≈ 6 million / month | +3% |
| Q4 | ≈ 6.4 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Croatia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Croatia94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 1.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Croatia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| e-građani | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Croatia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Croatia
Company information
- Website
- e-gradani.gov.hr
- Sector
- Government
- Owner
- Government of Croatia
- Owner type
- Government
- Founded
- 2014
- Headquarters
- Zagreb, Croatia
- Ownership
- Government of Croatia controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Croatian, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Government
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
e-Građani operates an official government service portal focused on Croatia. Croatia's unified digital citizen services platform. Revenue comes mainly from not advertising funded — public service portal, supported by the other lines listed below.
- Not advertising funded — public service portal
International presence
- Primary market
- Croatia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Croatia)
- #6 in this index
- Sector rank
- Leading government site in Croatia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| porezna-uprava.hr | ≈ 3.6 million / month | #7 class competitor | — |
| hzzo.hr | ≈ 2.7 million / month | #8 class competitor | — |
What is e-Građani?
e-Građani (e-gradani.gov.hr) is an official government service portal serving users in Croatia. Croatia's unified digital citizen services platform. It ranks #6 among the most visited websites in the country in this index, within the government category.
Who owns e-Građani?
The site is operated by Government of Croatia. The company was established in 2014 and is headquartered in Zagreb, Croatia.
Traffic and audience
Traffic estimates place e-Građani at roughly 6 million visits per month, about 0.2 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How e-Građani makes money
Revenue comes primarily from not advertising funded — public service portal, alongside .
Competitors in Croatia
Its closest rivals include porezna-uprava.hr, hzzo.hr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
e-Građani is founded in Zagreb, Croatia.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Croatia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns e-Građani?
e-Građani is operated by Government of Croatia. Government structure, based on public filings and press reporting.
Where is e-Građani headquartered?
e-Građani is headquartered in Zagreb, Croatia.
When was e-Građani founded?
e-Građani was founded in 2014.
What is e-Građani's revenue?
e-Građani does not publish standalone revenue; income comes from not advertising funded — public service portal.
Who are e-Građani's competitors?
Main competitors in Croatia include porezna-uprava.hr, hzzo.hr.
How does e-Građani make money?
Mainly not advertising funded — public service portal.
Is e-Građani publicly traded?
e-Građani's ownership: Government.
How many visitors does e-Građani get?
Third-party estimates place e-Građani at roughly 6 million visits per month, mostly from Croatia, with 69% mobile traffic.
Is e-Građani safe?
e-Građani is an established government site founded in 2014 and ranked #6 in Croatia; use the official domain e-gradani.gov.hr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementse-gradani.gov.hr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCroatia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos