JOBS.bg
Bulgaria's leading job board.
JOBS.bg at a glance
JOBS.bg is a jobs & careers website and one of the most visited sites in Bulgaria, currently ranked #7 in the country. It was founded in 1999 and is headquartered in Sofia, Bulgaria. Today JOBS.bg is owned by JOBS.bg. Our estimates put its audience at ≈ 6 million visits per month. The business earns money mainly through employer job posting packages, cv database access, employer branding. Its closest rivals include zaplata.bg, linkedin.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.6 million / month | +2% |
| Q2 | ≈ 5.8 million / month | +3% |
| Q3 | ≈ 6 million / month | +3% |
| Q4 | ≈ 6.4 million / month | +6% |
Traffic sources
- Organic search41%
- Direct37%
- Paid search10%
- Referral7%
- Social5%
Audience & demographics
- Men53%
- Women47%
- Age 25-3435%
- Age 18-2426%
- Age 35-4422%
The audience is concentrated in Bulgaria, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Bulgaria86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Bulgaria
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| jobs.bg | 1 | Very high | Dominant |
| jobs near me | Top 10 | High | — |
| part time jobs | Top 10 | High | — |
| cv template | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Bulgaria web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 72% mobile
- Position in country
- Among the leading jobs & careers apps in Bulgaria
Company information
- Website
- jobs.bg
- Sector
- Jobs & Careers
- Owner
- JOBS.bg
- Owner type
- Private company
- Founded
- 1999
- Headquarters
- Sofia, Bulgaria
- Ownership
- JOBS.bg controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Bulgarian, English
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
JOBS.bg operates a jobs and recruitment platform focused on Bulgaria. Bulgaria's leading job board. Revenue comes mainly from employer job posting packages, supported by the other lines listed below.
- Employer job posting packages
- CV database access
- Employer branding
International presence
- Primary market
- Bulgaria
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Bulgaria)
- #7 in this index
- Sector rank
- Leading jobs & careers site in Bulgaria
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| zaplata.bg | ≈ 3.6 million / month | #8 class competitor | — |
| linkedin.com | ≈ 2.7 million / month | #9 class competitor | — |
What is JOBS.bg?
JOBS.bg (jobs.bg) is a jobs and recruitment platform serving users in Bulgaria. Bulgaria's leading job board. It ranks #7 among the most visited websites in the country in this index, within the jobs & careers category.
Who owns JOBS.bg?
The site is operated by JOBS.bg. The company was established in 1999 and is headquartered in Sofia, Bulgaria.
Traffic and audience
Traffic estimates place JOBS.bg at roughly 6 million visits per month, about 0.2 million per day. Around 72% mobile of sessions come from mobile devices, and visitors view about 7.1 pages per visit with an average session of 8 min.
How JOBS.bg makes money
Revenue comes primarily from employer job posting packages, alongside cv database access, employer branding.
Competitors in Bulgaria
Its closest rivals include zaplata.bg, linkedin.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
JOBS.bg is founded in Sofia, Bulgaria.
- Growth phase
Expands its jobs & careers offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Bulgaria.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local pool of open vacancies
- Free applications for candidates
- CV builder and application tracking
- Employer branding tools
Cons
- Expired and duplicate postings
- Employers do not always respond
- Premium visibility favours large companies
- Salary information often missing
Key statistics
Frequently asked questions
Who owns JOBS.bg?
JOBS.bg is operated by JOBS.bg. Private company structure, based on public filings and press reporting.
Where is JOBS.bg headquartered?
JOBS.bg is headquartered in Sofia, Bulgaria.
When was JOBS.bg founded?
JOBS.bg was founded in 1999.
What is JOBS.bg's revenue?
JOBS.bg does not publish standalone revenue; income comes from employer job posting packages, cv database access, employer branding.
Who are JOBS.bg's competitors?
Main competitors in Bulgaria include zaplata.bg, linkedin.com.
How does JOBS.bg make money?
Mainly employer job posting packages, cv database access, employer branding.
Is JOBS.bg publicly traded?
No — JOBS.bg is not listed as an independent public company; it is operated by JOBS.bg.
How many visitors does JOBS.bg get?
Third-party estimates place JOBS.bg at roughly 6 million visits per month, mostly from Bulgaria, with 72% mobile traffic.
Is JOBS.bg safe?
JOBS.bg is an established jobs & careers site founded in 1999 and ranked #7 in Bulgaria; use the official domain jobs.bg and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsjobs.bg
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBulgaria and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos