24ur.com
Slovenia's most visited news portal, run by POP TV.
24ur.com at a glance
24ur.com is a news & media website and one of the most visited sites in Slovenia, currently ranked #1 in the country. It was founded in 2000 and is headquartered in Ljubljana, Slovenia. Today 24ur.com is owned by Pro Plus (United Group). Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through advertising, video advertising, voyo streaming subscriptions. Its closest rivals include siol.net, rtvslo.si, slovenskenovice.si.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Slovenia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Slovenia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Slovenia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| 24ur.com | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Slovenia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Slovenia
Company information
- Website
- 24ur.com
- Sector
- News & Media
- Owner
- Pro Plus (United Group)
- Owner type
- Subsidiary of a private group
- Founded
- 2000
- Headquarters
- Ljubljana, Slovenia
- Ownership
- Pro Plus (United Group) controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Slovenian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a private group
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
24ur.com operates a news and media publisher focused on Slovenia. Slovenia's most visited news portal, run by POP TV. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Video advertising
- Voyo streaming subscriptions
International presence
- Primary market
- Slovenia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Slovenia)
- #1 in this index
- Sector rank
- Leading news & media site in Slovenia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| siol.net | ≈ 6 million / month | #2 class competitor | — |
| rtvslo.si | ≈ 4.5 million / month | #3 class competitor | — |
| slovenskenovice.si | ≈ 3 million / month | #4 class competitor | — |
What is 24ur.com?
24ur.com (24ur.com) is a news and media publisher serving users in Slovenia. Slovenia's most visited news portal, run by POP TV. It ranks #1 among the most visited websites in the country in this index, within the news & media category.
Who owns 24ur.com?
The site is operated by Pro Plus (United Group). The company was established in 2000 and is headquartered in Ljubljana, Slovenia.
Traffic and audience
Traffic estimates place 24ur.com at roughly 10 million visits per month, about 0.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How 24ur.com makes money
Revenue comes primarily from advertising, alongside video advertising, voyo streaming subscriptions.
Competitors in Slovenia
Its closest rivals include siol.net, rtvslo.si, slovenskenovice.si.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
24ur.com is founded in Ljubljana, Slovenia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Slovenia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns 24ur.com?
24ur.com is operated by Pro Plus (United Group). Subsidiary of a private group structure, based on public filings and press reporting.
Where is 24ur.com headquartered?
24ur.com is headquartered in Ljubljana, Slovenia.
When was 24ur.com founded?
24ur.com was founded in 2000.
What is 24ur.com's revenue?
24ur.com does not publish standalone revenue; income comes from advertising, video advertising, voyo streaming subscriptions.
Who are 24ur.com's competitors?
Main competitors in Slovenia include siol.net, rtvslo.si, slovenskenovice.si.
How does 24ur.com make money?
Mainly advertising, video advertising, voyo streaming subscriptions.
Is 24ur.com publicly traded?
No — 24ur.com is not listed as an independent public company; it is operated by Pro Plus (United Group).
How many visitors does 24ur.com get?
Third-party estimates place 24ur.com at roughly 10 million visits per month, mostly from Slovenia, with 79% mobile traffic.
Is 24ur.com safe?
24ur.com is an established news & media site founded in 2000 and ranked #1 in Slovenia; use the official domain 24ur.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcements24ur.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSlovenia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos