24sata
Croatia's highest-traffic news and lifestyle site.
24sata at a glance
24sata is a news & media website and one of the most visited sites in Croatia, currently ranked #1 in the country. It was founded in 2005 and is headquartered in Zagreb, Croatia. Today 24sata is owned by Styria Media Group. Our estimates put its audience at ≈ 16 million visits per month. The business earns money mainly through advertising, native content, print sales. Its closest rivals include index.hr, jutarnji.hr, dnevnik.hr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 15 million / month | +2% |
| Q2 | ≈ 15.5 million / month | +3% |
| Q3 | ≈ 16 million / month | +3% |
| Q4 | ≈ 17 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Croatia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Croatia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Croatia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| 24sata | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Croatia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Croatia
Company information
- Website
- 24sata.hr
- Sector
- News & Media
- Owner
- Styria Media Group
- Owner type
- Subsidiary of a private group
- Founded
- 2005
- Headquarters
- Zagreb, Croatia
- Ownership
- Styria Media Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Croatian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a private group
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
24sata operates a news and media publisher focused on Croatia. Croatia's highest-traffic news and lifestyle site. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Native content
- Print sales
International presence
- Primary market
- Croatia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Croatia)
- #1 in this index
- Sector rank
- Leading news & media site in Croatia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| index.hr | ≈ 9.6 million / month | #2 class competitor | — |
| jutarnji.hr | ≈ 7.2 million / month | #3 class competitor | — |
| dnevnik.hr | ≈ 4.8 million / month | #4 class competitor | — |
What is 24sata?
24sata (24sata.hr) is a news and media publisher serving users in Croatia. Croatia's highest-traffic news and lifestyle site. It ranks #1 among the most visited websites in the country in this index, within the news & media category.
Who owns 24sata?
The site is operated by Styria Media Group. The company was established in 2005 and is headquartered in Zagreb, Croatia.
Traffic and audience
Traffic estimates place 24sata at roughly 16 million visits per month, about 0.5 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How 24sata makes money
Revenue comes primarily from advertising, alongside native content, print sales.
Competitors in Croatia
Its closest rivals include index.hr, jutarnji.hr, dnevnik.hr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
24sata is founded in Zagreb, Croatia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Croatia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns 24sata?
24sata is operated by Styria Media Group. Subsidiary of a private group structure, based on public filings and press reporting.
Where is 24sata headquartered?
24sata is headquartered in Zagreb, Croatia.
When was 24sata founded?
24sata was founded in 2005.
What is 24sata's revenue?
24sata does not publish standalone revenue; income comes from advertising, native content, print sales.
Who are 24sata's competitors?
Main competitors in Croatia include index.hr, jutarnji.hr, dnevnik.hr.
How does 24sata make money?
Mainly advertising, native content, print sales.
Is 24sata publicly traded?
No — 24sata is not listed as an independent public company; it is operated by Styria Media Group.
How many visitors does 24sata get?
Third-party estimates place 24sata at roughly 16 million visits per month, mostly from Croatia, with 79% mobile traffic.
Is 24sata safe?
24sata is an established news & media site founded in 2005 and ranked #1 in Croatia; use the official domain 24sata.hr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcements24sata.hr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCroatia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos