Shopee Taiwan
Fast-growing mobile-first marketplace in Taiwan.
Shopee Taiwan at a glance
Shopee Taiwan is an e-commerce website and one of the most visited sites in Taiwan, currently ranked #6 in the country. It was founded in 2015 and is headquartered in Taipei, Taiwan. Today Shopee Taiwan is owned by Sea Limited. Our estimates put its audience at ≈ 38 million visits per month. The business earns money mainly through marketplace commissions, seller advertising, shipping subsidies and fees. Its closest rivals include momoshop.com.tw, pchome.com.tw, ruten.com.tw.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 35.7 million / month | +2% |
| Q2 | ≈ 36.9 million / month | +3% |
| Q3 | ≈ 38 million / month | +3% |
| Q4 | ≈ 40.3 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Taiwan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Taiwan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 11.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Taiwan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| shopee taiwan | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Taiwan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Taiwan
Company information
- Website
- shopee.tw
- Sector
- E-commerce
- Owner
- Sea Limited
- Owner type
- Subsidiary of a public company
- Founded
- 2015
- Headquarters
- Taipei, Taiwan
- Ownership
- Sea Limited controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Chinese (Traditional)
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Shopee Taiwan operates an online retail and marketplace platform focused on Taiwan. Fast-growing mobile-first marketplace in Taiwan. Revenue comes mainly from marketplace commissions, supported by the other lines listed below.
- Marketplace commissions
- Seller advertising
- Shipping subsidies and fees
- Payments
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Taiwan
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Taiwan)
- #6 in this index
- Sector rank
- Leading e-commerce site in Taiwan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| momoshop.com.tw | ≈ 22.8 million / month | #7 class competitor | — |
| pchome.com.tw | ≈ 17.1 million / month | #8 class competitor | — |
| ruten.com.tw | ≈ 11.4 million / month | #9 class competitor | — |
What is Shopee Taiwan?
Shopee Taiwan (shopee.tw) is an online retail and marketplace platform serving users in Taiwan. Fast-growing mobile-first marketplace in Taiwan. It ranks #6 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Shopee Taiwan?
The site is operated by Sea Limited. The company was established in 2015 and is headquartered in Taipei, Taiwan.
Traffic and audience
Traffic estimates place Shopee Taiwan at roughly 38 million visits per month, about 1.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Shopee Taiwan makes money
Revenue comes primarily from marketplace commissions, alongside seller advertising, shipping subsidies and fees, payments.
Competitors in Taiwan
Its closest rivals include momoshop.com.tw, pchome.com.tw, ruten.com.tw.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
Shopee Taiwan is founded in Taipei, Taiwan.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Taiwan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Shopee Taiwan?
Shopee Taiwan is operated by Sea Limited. Subsidiary of a public company structure, based on public filings and press reporting.
Where is Shopee Taiwan headquartered?
Shopee Taiwan is headquartered in Taipei, Taiwan.
When was Shopee Taiwan founded?
Shopee Taiwan was founded in 2015.
What is Shopee Taiwan's revenue?
Shopee Taiwan does not publish standalone revenue; income comes from marketplace commissions, seller advertising, shipping subsidies and fees, payments.
Who are Shopee Taiwan's competitors?
Main competitors in Taiwan include momoshop.com.tw, pchome.com.tw, ruten.com.tw.
How does Shopee Taiwan make money?
Mainly marketplace commissions, seller advertising, shipping subsidies and fees, payments.
Is Shopee Taiwan publicly traded?
Shopee Taiwan's ownership: Subsidiary of a public company.
How many visitors does Shopee Taiwan get?
Third-party estimates place Shopee Taiwan at roughly 38 million visits per month, mostly from Taiwan, with 76% mobile traffic.
Is Shopee Taiwan safe?
Shopee Taiwan is an established e-commerce site founded in 2015 and ranked #6 in Taiwan; use the official domain shopee.tw and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsshopee.tw
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTaiwan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos