PChome Online
Taiwan's veteran online retailer known for 24-hour delivery.
PChome Online at a glance
PChome Online is an e-commerce website and one of the most visited sites in Taiwan, currently ranked #1 in the country. It was founded in 1996 by Jan Hung-tze and is headquartered in Taipei, Taiwan. Today PChome Online is owned by PChome Online Inc.. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through retail product sales, marketplace commissions, advertising. Its closest rivals include momoshop.com.tw, shopee.tw, ruten.com.tw.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Taiwan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Taiwan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Taiwan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| pchome online | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Taiwan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Taiwan
Company information
- Website
- pchome.com.tw
- Sector
- E-commerce
- Owner
- PChome Online Inc.
- Owner type
- Public company (TWSE)
- Founders
- Jan Hung-tze
- Founded
- 1996
- Headquarters
- Taipei, Taiwan
- Employees
- 2,000+
- Ownership
- PChome Online Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Chinese (Traditional)
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company (TWSE)
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
PChome Online operates an online retail and marketplace platform focused on Taiwan. Taiwan's veteran online retailer known for 24-hour delivery. Revenue comes mainly from retail product sales, supported by the other lines listed below.
- Retail product sales
- Marketplace commissions
- Advertising
- Logistics services
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Taiwan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Taiwan)
- #1 in this index
- Sector rank
- Leading e-commerce site in Taiwan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| momoshop.com.tw | ≈ 21 million / month | #2 class competitor | — |
| shopee.tw | ≈ 15.7 million / month | #3 class competitor | — |
| ruten.com.tw | ≈ 10.5 million / month | #4 class competitor | — |
What is PChome Online?
PChome Online (pchome.com.tw) is an online retail and marketplace platform serving users in Taiwan. Taiwan's veteran online retailer known for 24-hour delivery. It ranks #1 among the most visited websites in the country in this index, within the e-commerce category.
Who owns PChome Online?
The site is operated by PChome Online Inc., founded by Jan Hung-tze. The company was established in 1996 and is headquartered in Taipei, Taiwan. It employs around 2,000+.
Traffic and audience
Traffic estimates place PChome Online at roughly 35 million visits per month, about 1.2 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How PChome Online makes money
Revenue comes primarily from retail product sales, alongside marketplace commissions, advertising, logistics services.
Competitors in Taiwan
Its closest rivals include momoshop.com.tw, shopee.tw, ruten.com.tw.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
PChome Online is founded in Taipei, Taiwan.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Taiwan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns PChome Online?
PChome Online is operated by PChome Online Inc.. Public company (TWSE) structure, based on public filings and press reporting.
Where is PChome Online headquartered?
PChome Online is headquartered in Taipei, Taiwan.
When was PChome Online founded?
PChome Online was founded in 1996 by Jan Hung-tze.
How many employees does PChome Online have?
PChome Online employs approximately 2,000+ people.
What is PChome Online's revenue?
PChome Online does not publish standalone revenue; income comes from retail product sales, marketplace commissions, advertising, logistics services.
Who are PChome Online's competitors?
Main competitors in Taiwan include momoshop.com.tw, shopee.tw, ruten.com.tw.
How does PChome Online make money?
Mainly retail product sales, marketplace commissions, advertising, logistics services.
Is PChome Online publicly traded?
PChome Online's ownership: Public company (TWSE).
How many visitors does PChome Online get?
Third-party estimates place PChome Online at roughly 35 million visits per month, mostly from Taiwan, with 76% mobile traffic.
Is PChome Online safe?
PChome Online is an established e-commerce site founded in 1996 and ranked #1 in Taiwan; use the official domain pchome.com.tw and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspchome.com.tw
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTaiwan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos