Dcard
Community platform popular with Taiwanese students and young adults.
Dcard at a glance
Dcard is a social media website and one of the most visited sites in Taiwan, currently ranked #8 in the country. It was founded in 2011 and is headquartered in Taipei, Taiwan. Today Dcard is owned by Dcard Holding. Our estimates put its audience at ≈ 18 million visits per month. The business earns money mainly through advertising, dcard shop commerce, branded community campaigns. Its closest rivals include ptt.cc, instagram.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 16.9 million / month | +2% |
| Q2 | ≈ 17.5 million / month | +3% |
| Q3 | ≈ 18 million / month | +3% |
| Q4 | ≈ 19.1 million / month | +6% |
Traffic sources
- Direct76%
- Organic search13%
- Referral6%
- Paid3%
- Email2%
Audience & demographics
- Men52%
- Women48%
- Age 18-2430%
- Age 25-3429%
- Age 35-4420%
The audience is concentrated in Taiwan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Taiwan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 5.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Taiwan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| dcard | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| sign up | Top 10 | High | — |
| download app | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Taiwan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 88% mobile
- Position in country
- Among the leading social media apps in Taiwan
Company information
- Website
- dcard.tw
- Sector
- Social Media
- Owner
- Dcard Holding
- Owner type
- Private venture-backed company
- Founded
- 2011
- Headquarters
- Taipei, Taiwan
- Ownership
- Dcard Holding controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Chinese (Traditional)
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private venture-backed company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Dcard operates a social platform focused on Taiwan. Community platform popular with Taiwanese students and young adults. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Dcard Shop commerce
- Branded community campaigns
International presence
- Primary market
- Taiwan
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Taiwan)
- #8 in this index
- Sector rank
- Leading social media site in Taiwan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ptt.cc | ≈ 10.8 million / month | #9 class competitor | — |
| instagram.com | ≈ 8.1 million / month | #10 class competitor | — |
What is Dcard?
Dcard (dcard.tw) is a social platform serving users in Taiwan. Community platform popular with Taiwanese students and young adults. It ranks #8 among the most visited websites in the country in this index, within the social media category.
Who owns Dcard?
The site is operated by Dcard Holding. The company was established in 2011 and is headquartered in Taipei, Taiwan.
Traffic and audience
Traffic estimates place Dcard at roughly 18 million visits per month, about 0.6 million per day. Around 88% mobile of sessions come from mobile devices, and visitors view about 11.4 pages per visit with an average session of 12 min.
How Dcard makes money
Revenue comes primarily from advertising, alongside dcard shop commerce, branded community campaigns.
Competitors in Taiwan
Its closest rivals include ptt.cc, instagram.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2011
Dcard is founded in Taipei, Taiwan.
- Growth phase
Expands its social media offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Taiwan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Very high daily engagement
- Strong creator and community ecosystem
- Free to use with broad reach
- Self-serve advertising for small businesses
Cons
- Moderation and misinformation criticism
- Privacy and data-use concerns
- Algorithm changes hurt organic reach
- Ad load increases over time
Key statistics
Frequently asked questions
Who owns Dcard?
Dcard is operated by Dcard Holding. Private venture-backed company structure, based on public filings and press reporting.
Where is Dcard headquartered?
Dcard is headquartered in Taipei, Taiwan.
When was Dcard founded?
Dcard was founded in 2011.
What is Dcard's revenue?
Dcard does not publish standalone revenue; income comes from advertising, dcard shop commerce, branded community campaigns.
Who are Dcard's competitors?
Main competitors in Taiwan include ptt.cc, instagram.com.
How does Dcard make money?
Mainly advertising, dcard shop commerce, branded community campaigns.
Is Dcard publicly traded?
No — Dcard is not listed as an independent public company; it is operated by Dcard Holding.
How many visitors does Dcard get?
Third-party estimates place Dcard at roughly 18 million visits per month, mostly from Taiwan, with 88% mobile traffic.
Is Dcard safe?
Dcard is an established social media site founded in 2011 and ranked #8 in Taiwan; use the official domain dcard.tw and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdcard.tw
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTaiwan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos