Miswag
Iraq's largest homegrown online marketplace.
Miswag at a glance
Miswag is an e-commerce website and one of the most visited sites in Iraq, currently ranked #9 in the country. It was founded in 2014 and is headquartered in Baghdad, Iraq. Today Miswag is owned by Miswag. Our estimates put its audience at ≈ 3 million visits per month. The business earns money mainly through marketplace commissions, first-party retail, delivery fees. Its closest rivals include amazon.com, shein.com, noon.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.8 million / month | +2% |
| Q2 | ≈ 2.9 million / month | +3% |
| Q3 | ≈ 3 million / month | +3% |
| Q4 | ≈ 3.2 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Iraq, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Iraq86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Iraq
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| miswag | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Iraq web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Iraq
Company information
- Website
- miswag.com
- Sector
- E-commerce
- Owner
- Miswag
- Owner type
- Private venture-backed company
- Founded
- 2014
- Headquarters
- Baghdad, Iraq
- Ownership
- Miswag controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Arabic, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private venture-backed company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Miswag operates an online retail and marketplace platform focused on Iraq. Iraq's largest homegrown online marketplace. Revenue comes mainly from marketplace commissions, supported by the other lines listed below.
- Marketplace commissions
- First-party retail
- Delivery fees
- Seller advertising
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Iraq
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Iraq)
- #9 in this index
- Sector rank
- Leading e-commerce site in Iraq
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| amazon.com | ≈ 1.8 million / month | #10 class competitor | — |
| shein.com | ≈ 1.3 million / month | #11 class competitor | — |
| noon.com | ≈ 0.9 million / month | #12 class competitor | — |
What is Miswag?
Miswag (miswag.com) is an online retail and marketplace platform serving users in Iraq. Iraq's largest homegrown online marketplace. It ranks #9 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Miswag?
The site is operated by Miswag. The company was established in 2014 and is headquartered in Baghdad, Iraq.
Traffic and audience
Traffic estimates place Miswag at roughly 3 million visits per month, about 0.1 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Miswag makes money
Revenue comes primarily from marketplace commissions, alongside first-party retail, delivery fees, seller advertising.
Competitors in Iraq
Its closest rivals include amazon.com, shein.com, noon.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
Miswag is founded in Baghdad, Iraq.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Iraq.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Miswag?
Miswag is operated by Miswag. Private venture-backed company structure, based on public filings and press reporting.
Where is Miswag headquartered?
Miswag is headquartered in Baghdad, Iraq.
When was Miswag founded?
Miswag was founded in 2014.
What is Miswag's revenue?
Miswag does not publish standalone revenue; income comes from marketplace commissions, first-party retail, delivery fees, seller advertising.
Who are Miswag's competitors?
Main competitors in Iraq include amazon.com, shein.com, noon.com.
How does Miswag make money?
Mainly marketplace commissions, first-party retail, delivery fees, seller advertising.
Is Miswag publicly traded?
No — Miswag is not listed as an independent public company; it is operated by Miswag.
How many visitors does Miswag get?
Third-party estimates place Miswag at roughly 3 million visits per month, mostly from Iraq, with 76% mobile traffic.
Is Miswag safe?
Miswag is an established e-commerce site founded in 2014 and ranked #9 in Iraq; use the official domain miswag.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmiswag.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIraq and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos