Wildberries Kazakhstan
Russian-founded marketplace with fast growth in Kazakhstan.
Wildberries Kazakhstan at a glance
Wildberries Kazakhstan is an e-commerce website and one of the most visited sites in Kazakhstan, currently ranked #10 in the country. It was founded in 2004 and is headquartered in Almaty operations / Moscow HQ. Today Wildberries Kazakhstan is owned by RVB (Wildberries and Russ). Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through marketplace commissions, seller logistics and storage fees, advertising. Its closest rivals include kaspi.kz, ozon.kz, temu.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Kazakhstan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Kazakhstan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Kazakhstan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| wildberries kazakhstan | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Kazakhstan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Kazakhstan
Company information
- Website
- wildberries.kz
- Sector
- E-commerce
- Owner
- RVB (Wildberries and Russ)
- Owner type
- Private company
- Founded
- 2004
- Headquarters
- Almaty operations / Moscow HQ
- Ownership
- RVB (Wildberries and Russ) controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Russian, Kazakh
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Wildberries Kazakhstan operates an online retail and marketplace platform focused on Kazakhstan. Russian-founded marketplace with fast growth in Kazakhstan. Revenue comes mainly from marketplace commissions, supported by the other lines listed below.
- Marketplace commissions
- Seller logistics and storage fees
- Advertising
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Kazakhstan
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Kazakhstan)
- #10 in this index
- Sector rank
- Leading e-commerce site in Kazakhstan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kaspi.kz | ≈ 9 million / month | #11 class competitor | — |
| ozon.kz | ≈ 6.7 million / month | #12 class competitor | — |
| temu.com | ≈ 4.5 million / month | #13 class competitor | — |
What is Wildberries Kazakhstan?
Wildberries Kazakhstan (wildberries.kz) is an online retail and marketplace platform serving users in Kazakhstan. Russian-founded marketplace with fast growth in Kazakhstan. It ranks #10 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Wildberries Kazakhstan?
The site is operated by RVB (Wildberries and Russ). The company was established in 2004 and is headquartered in Almaty operations / Moscow HQ.
Traffic and audience
Traffic estimates place Wildberries Kazakhstan at roughly 15 million visits per month, about 0.5 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Wildberries Kazakhstan makes money
Revenue comes primarily from marketplace commissions, alongside seller logistics and storage fees, advertising.
Competitors in Kazakhstan
Its closest rivals include kaspi.kz, ozon.kz, temu.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2004
Wildberries Kazakhstan is founded in Almaty operations / Moscow HQ.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Kazakhstan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Wildberries Kazakhstan?
Wildberries Kazakhstan is operated by RVB (Wildberries and Russ). Private company structure, based on public filings and press reporting.
Where is Wildberries Kazakhstan headquartered?
Wildberries Kazakhstan is headquartered in Almaty operations / Moscow HQ.
When was Wildberries Kazakhstan founded?
Wildberries Kazakhstan was founded in 2004.
What is Wildberries Kazakhstan's revenue?
Wildberries Kazakhstan does not publish standalone revenue; income comes from marketplace commissions, seller logistics and storage fees, advertising.
Who are Wildberries Kazakhstan's competitors?
Main competitors in Kazakhstan include kaspi.kz, ozon.kz, temu.com.
How does Wildberries Kazakhstan make money?
Mainly marketplace commissions, seller logistics and storage fees, advertising.
Is Wildberries Kazakhstan publicly traded?
No — Wildberries Kazakhstan is not listed as an independent public company; it is operated by RVB (Wildberries and Russ).
How many visitors does Wildberries Kazakhstan get?
Third-party estimates place Wildberries Kazakhstan at roughly 15 million visits per month, mostly from Kazakhstan, with 76% mobile traffic.
Is Wildberries Kazakhstan safe?
Wildberries Kazakhstan is an established e-commerce site founded in 2004 and ranked #10 in Kazakhstan; use the official domain wildberries.kz and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementswildberries.kz
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageKazakhstan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos