SEEK New Zealand
Leading job marketplace for New Zealand employers.
SEEK New Zealand at a glance
SEEK New Zealand is a jobs & careers website and one of the most visited sites in New Zealand, currently ranked #9 in the country. It was founded in 1998 and is headquartered in Auckland, New Zealand. Today SEEK New Zealand is owned by SEEK Limited. Our estimates put its audience at ≈ 6 million visits per month. The business earns money mainly through job ad packages, talent search subscriptions, recruitment analytics. Its closest rivals include trademe.co.nz, indeed.com, linkedin.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.6 million / month | +2% |
| Q2 | ≈ 5.8 million / month | +3% |
| Q3 | ≈ 6 million / month | +3% |
| Q4 | ≈ 6.4 million / month | +6% |
Traffic sources
- Organic search41%
- Direct37%
- Paid search10%
- Referral7%
- Social5%
Audience & demographics
- Men53%
- Women47%
- Age 25-3435%
- Age 18-2426%
- Age 35-4422%
The audience is concentrated in New Zealand, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- New Zealand86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- New Zealand
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| seek new zealand | 1 | Very high | Dominant |
| jobs near me | Top 10 | High | — |
| part time jobs | Top 10 | High | — |
| cv template | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the New Zealand web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 72% mobile
- Position in country
- Among the leading jobs & careers apps in New Zealand
Company information
- Website
- seek.co.nz
- Sector
- Jobs & Careers
- Owner
- SEEK Limited
- Owner type
- Public company (ASX: SEK)
- Founded
- 1998
- Headquarters
- Auckland, New Zealand
- Ownership
- SEEK Limited controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company (ASX: SEK)
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
SEEK New Zealand operates a jobs and recruitment platform focused on New Zealand. Leading job marketplace for New Zealand employers. Revenue comes mainly from job ad packages, supported by the other lines listed below.
- Job ad packages
- Talent search subscriptions
- Recruitment analytics
International presence
- Primary market
- New Zealand
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (New Zealand)
- #9 in this index
- Sector rank
- Leading jobs & careers site in New Zealand
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| trademe.co.nz | ≈ 3.6 million / month | #10 class competitor | — |
| indeed.com | ≈ 2.7 million / month | #11 class competitor | — |
| linkedin.com | ≈ 1.8 million / month | #12 class competitor | — |
What is SEEK New Zealand?
SEEK New Zealand (seek.co.nz) is a jobs and recruitment platform serving users in New Zealand. Leading job marketplace for New Zealand employers. It ranks #9 among the most visited websites in the country in this index, within the jobs & careers category.
Who owns SEEK New Zealand?
The site is operated by SEEK Limited. The company was established in 1998 and is headquartered in Auckland, New Zealand.
Traffic and audience
Traffic estimates place SEEK New Zealand at roughly 6 million visits per month, about 0.2 million per day. Around 72% mobile of sessions come from mobile devices, and visitors view about 7.1 pages per visit with an average session of 8 min.
How SEEK New Zealand makes money
Revenue comes primarily from job ad packages, alongside talent search subscriptions, recruitment analytics.
Competitors in New Zealand
Its closest rivals include trademe.co.nz, indeed.com, linkedin.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
SEEK New Zealand is founded in Auckland, New Zealand.
- Growth phase
Expands its jobs & careers offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in New Zealand.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local pool of open vacancies
- Free applications for candidates
- CV builder and application tracking
- Employer branding tools
Cons
- Expired and duplicate postings
- Employers do not always respond
- Premium visibility favours large companies
- Salary information often missing
Key statistics
Frequently asked questions
Who owns SEEK New Zealand?
SEEK New Zealand is operated by SEEK Limited. Public company (ASX: SEK) structure, based on public filings and press reporting.
Where is SEEK New Zealand headquartered?
SEEK New Zealand is headquartered in Auckland, New Zealand.
When was SEEK New Zealand founded?
SEEK New Zealand was founded in 1998.
What is SEEK New Zealand's revenue?
SEEK New Zealand does not publish standalone revenue; income comes from job ad packages, talent search subscriptions, recruitment analytics.
Who are SEEK New Zealand's competitors?
Main competitors in New Zealand include trademe.co.nz, indeed.com, linkedin.com.
How does SEEK New Zealand make money?
Mainly job ad packages, talent search subscriptions, recruitment analytics.
Is SEEK New Zealand publicly traded?
SEEK New Zealand's ownership: Public company (ASX: SEK).
How many visitors does SEEK New Zealand get?
Third-party estimates place SEEK New Zealand at roughly 6 million visits per month, mostly from New Zealand, with 72% mobile traffic.
Is SEEK New Zealand safe?
SEEK New Zealand is an established jobs & careers site founded in 1998 and ranked #9 in New Zealand; use the official domain seek.co.nz and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsseek.co.nz
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNew Zealand and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos