NUR.KZ
Kazakhstan's most visited news portal.
NUR.KZ at a glance
NUR.KZ is a news & media website and one of the most visited sites in Kazakhstan, currently ranked #2 in the country. It was founded in 2008 and is headquartered in Almaty, Kazakhstan. Today NUR.KZ is owned by Genesis Media / NUR Media. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through programmatic advertising, branded content. Its closest rivals include tengrinews.kz, zakon.kz, informburo.kz.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Kazakhstan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Kazakhstan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Kazakhstan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| nur.kz | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Kazakhstan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Kazakhstan
Company information
- Website
- nur.kz
- Sector
- News & Media
- Owner
- Genesis Media / NUR Media
- Owner type
- Private digital publisher
- Founded
- 2008
- Headquarters
- Almaty, Kazakhstan
- Ownership
- Genesis Media / NUR Media controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Russian, Kazakh
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private digital publisher
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
NUR.KZ operates a news and media publisher focused on Kazakhstan. Kazakhstan's most visited news portal. Revenue comes mainly from programmatic advertising, supported by the other lines listed below.
- Programmatic advertising
- Branded content
International presence
- Primary market
- Kazakhstan
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Kazakhstan)
- #2 in this index
- Sector rank
- Leading news & media site in Kazakhstan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tengrinews.kz | ≈ 21 million / month | #3 class competitor | — |
| zakon.kz | ≈ 15.7 million / month | #4 class competitor | — |
| informburo.kz | ≈ 10.5 million / month | #5 class competitor | — |
What is NUR.KZ?
NUR.KZ (nur.kz) is a news and media publisher serving users in Kazakhstan. Kazakhstan's most visited news portal. It ranks #2 among the most visited websites in the country in this index, within the news & media category.
Who owns NUR.KZ?
The site is operated by Genesis Media / NUR Media. The company was established in 2008 and is headquartered in Almaty, Kazakhstan.
Traffic and audience
Traffic estimates place NUR.KZ at roughly 35 million visits per month, about 1.2 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How NUR.KZ makes money
Revenue comes primarily from programmatic advertising, alongside branded content.
Competitors in Kazakhstan
Its closest rivals include tengrinews.kz, zakon.kz, informburo.kz.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2008
NUR.KZ is founded in Almaty, Kazakhstan.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #2 among the most visited websites in Kazakhstan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns NUR.KZ?
NUR.KZ is operated by Genesis Media / NUR Media. Private digital publisher structure, based on public filings and press reporting.
Where is NUR.KZ headquartered?
NUR.KZ is headquartered in Almaty, Kazakhstan.
When was NUR.KZ founded?
NUR.KZ was founded in 2008.
What is NUR.KZ's revenue?
NUR.KZ does not publish standalone revenue; income comes from programmatic advertising, branded content.
Who are NUR.KZ's competitors?
Main competitors in Kazakhstan include tengrinews.kz, zakon.kz, informburo.kz.
How does NUR.KZ make money?
Mainly programmatic advertising, branded content.
Is NUR.KZ publicly traded?
No — NUR.KZ is not listed as an independent public company; it is operated by Genesis Media / NUR Media.
How many visitors does NUR.KZ get?
Third-party estimates place NUR.KZ at roughly 35 million visits per month, mostly from Kazakhstan, with 79% mobile traffic.
Is NUR.KZ safe?
NUR.KZ is an established news & media site founded in 2008 and ranked #2 in Kazakhstan; use the official domain nur.kz and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnur.kz
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageKazakhstan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos