New Zealand Government
Official portal for all New Zealand government public services and information.
New Zealand Government at a glance
New Zealand Government is a government website and one of the most visited sites in New Zealand, currently ranked #4 in the country. It was founded in 2004 by Government of New Zealand and is headquartered in Wellington, New Zealand. Today New Zealand Government is owned by Department of Internal Affairs. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through state budget allocation. Its closest rivals include ird.govt.nz.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in New Zealand, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- New Zealand94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- New Zealand
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| new zealand government | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the New Zealand web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in New Zealand
Company information
- Website
- govt.nz
- Sector
- Government
- Owner
- Department of Internal Affairs
- Owner type
- Government agency
- Founders
- Government of New Zealand
- Founded
- 2004
- Headquarters
- Wellington, New Zealand
- Employees
- 2,000+
- Ownership
- Department of Internal Affairs controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- English, Māori
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
New Zealand Government operates an official government service portal focused on New Zealand. Official portal for all New Zealand government public services and information. Revenue comes mainly from state budget allocation, supported by the other lines listed below.
- State Budget Allocation
Products & services
International presence
- Primary market
- New Zealand
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (New Zealand)
- #4 in this index
- Sector rank
- Leading government site in New Zealand
- Global rank
- 5200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ird.govt.nz | ≈ 7.2 million / month | #5 class competitor | — |
What is New Zealand Government?
New Zealand Government (govt.nz) is an official government service portal serving users in New Zealand. Official portal for all New Zealand government public services and information. It ranks #4 among the most visited websites in the country in this index, within the government category.
Who owns New Zealand Government?
The site is operated by Department of Internal Affairs, founded by Government of New Zealand. The company was established in 2004 and is headquartered in Wellington, New Zealand. It employs around 2,000+.
Traffic and audience
Traffic estimates place New Zealand Government at roughly 12 million visits per month, about 0.4 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How New Zealand Government makes money
Revenue comes primarily from state budget allocation, alongside .
Competitors in New Zealand
Its closest rivals include ird.govt.nz.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2004
New Zealand Government is founded in Wellington, New Zealand.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in New Zealand.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns New Zealand Government?
New Zealand Government is operated by Department of Internal Affairs. Government agency structure, based on public filings and press reporting.
Where is New Zealand Government headquartered?
New Zealand Government is headquartered in Wellington, New Zealand.
When was New Zealand Government founded?
New Zealand Government was founded in 2004 by Government of New Zealand.
How many employees does New Zealand Government have?
New Zealand Government employs approximately 2,000+ people.
What is New Zealand Government's revenue?
New Zealand Government's revenue: Undisclosed.
Who are New Zealand Government's competitors?
Main competitors in New Zealand include ird.govt.nz.
How does New Zealand Government make money?
Mainly state budget allocation.
Is New Zealand Government publicly traded?
New Zealand Government's ownership: Government agency.
How many visitors does New Zealand Government get?
Third-party estimates place New Zealand Government at roughly 12 million visits per month, mostly from New Zealand, with 69% mobile traffic.
Is New Zealand Government safe?
New Zealand Government is an established government site founded in 2004 and ranked #4 in New Zealand; use the official domain govt.nz and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgovt.nz
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNew Zealand and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos