Government#2 in Zambia

Zambia Revenue Authority

The Zambia Revenue Authority provides tax and customs services and information.

zra.org.zm ↗Updated September 2026

Zambia Revenue Authority at a glance

Zambia Revenue Authority is a government website and one of the most visited sites in Zambia, currently ranked #2 in the country. It was founded in Not publicly documented and is headquartered in Lusaka, Zambia. Today Zambia Revenue Authority is owned by Zambia Revenue Authority. Our estimates put its audience at ≈ 0.2 million visits per month. The business earns money mainly through government funded.

Traffic statistics

≈ 0.2 million
Monthly visits
≈ 0 million
Weekly visits
≈ 0 million
Daily visits
≈ 0.1 million / month
Unique visitors
#2 in Zambia
Country rank
≈ 4.6
Pages / visit
≈ 6 min
Avg. visit
≈ 43%
Bounce rate
≈ 69% mobile
Mobile traffic
≈ 1
Visits per second
#2
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 0.2 million / month+2%
Q2≈ 0.2 million / month+3%
Q3≈ 0.2 million / month+3%
Q4≈ 0.2 million / month+6%

Traffic sources

  • Direct49%
  • Organic search40%
  • Referral7%
  • Social3%
  • Email1%

Audience & demographics

  • Men51%
  • Women49%
  • Age 25-3427%
  • Age 35-4426%
  • Age 45-5423%

The audience is concentrated in Zambia, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Zambia94%

    Home market

  • Diaspora and neighbouring markets3%
  • Europe1%
  • North America1%
  • Rest of world1%

SEO profile

Estimated organic traffic
≈ 0.1 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Zambia

Top organic keywords

KeywordPositionVolumeTraffic share
zambia revenue authority1Very highDominant
official applicationTop 10High—
tax paymentTop 10High—
id documentTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

Accessible HTML front endIdentity verification servicePostgreSQLHardened WAF

Advertising & analytics technologies

First-party analytics only

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 69% mobile
Position in country
Among the leading government apps in Zambia

Company information

Website
zra.org.zm
Sector
Government
Owner
Zambia Revenue Authority
Owner type
Private company
Founded
Not publicly documented
Headquarters
Lusaka, Zambia
Ownership
Zambia Revenue Authority controls the platform. Ownership details are based on public filings and press reporting.
Languages
English
Top traffic sources
direct, organic search, referral

Financials

Revenue
Not publicly disclosed
Ownership
Private company
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

Zambia Revenue Authority operates an official government service portal focused on Zambia. The Zambia Revenue Authority provides tax and customs services and information. Revenue comes mainly from government funded, supported by the other lines listed below.

  • Government funded

International presence

Primary market
Zambia
Expansion
Regional and diaspora audiences beyond the home market

Customer statistics

≈ 0.1 million / month
Monthly reach
≈ 4.6 pages per visit, ≈ 6 min average session
Engagement

Website rankings

Country rank (Zambia)
#2 in this index
Sector rank
Leading government site in Zambia

What is Zambia Revenue Authority?

Zambia Revenue Authority (zra.org.zm) is an official government service portal serving users in Zambia. The Zambia Revenue Authority provides tax and customs services and information. It ranks #2 among the most visited websites in the country in this index, within the government category.

Who owns Zambia Revenue Authority?

The site is operated by Zambia Revenue Authority. The company was established in Not publicly documented and is headquartered in Lusaka, Zambia.

Traffic and audience

Traffic estimates place Zambia Revenue Authority at roughly 0.2 million visits per month, about 0 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.

How Zambia Revenue Authority makes money

Revenue comes primarily from government funded, alongside .

Competitors in Zambia

It competes with other government platforms active in the local market.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. Not publicly documented

    Zambia Revenue Authority is founded in Lusaka, Zambia.

  2. Growth phase

    Expands its government offering and moves to a mobile-first product.

  3. Today

    Ranks #2 among the most visited websites in Zambia.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Official source for public services and documents
  • Digital identity login replaces office visits
  • No advertising or tracking clutter
  • Accessible design requirements

Cons

  • Navigation across departments is confusing
  • Peak-time queues and downtime
  • Some services still require paper steps
  • Support channels are limited

Key statistics

FoundedNot publicly documented
HeadquartersLusaka, Zambia
Monthly visits≈ 0.2 million
Country rank#2 in Zambia
SectorGovernment
Primary marketZambia
FoundedNot publicly documented
Monthly visits≈ 0.2 million

Frequently asked questions

Who owns Zambia Revenue Authority?

Zambia Revenue Authority is operated by Zambia Revenue Authority. Private company structure, based on public filings and press reporting.

Where is Zambia Revenue Authority headquartered?

Zambia Revenue Authority is headquartered in Lusaka, Zambia.

When was Zambia Revenue Authority founded?

Zambia Revenue Authority was founded in Not publicly documented.

What is Zambia Revenue Authority's revenue?

Zambia Revenue Authority does not publish standalone revenue; income comes from government funded.

How does Zambia Revenue Authority make money?

Mainly government funded.

Is Zambia Revenue Authority publicly traded?

No — Zambia Revenue Authority is not listed as an independent public company; it is operated by Zambia Revenue Authority.

How many visitors does Zambia Revenue Authority get?

Third-party estimates place Zambia Revenue Authority at roughly 0.2 million visits per month, mostly from Zambia, with 69% mobile traffic.

Is Zambia Revenue Authority safe?

Zambia Revenue Authority is an established government site founded in Not publicly documented and ranked #2 in Zambia; use the official domain zra.org.zm and HTTPS.

Popular searches

zambia revenue authorityzambia revenue authority loginzambia revenue authority appwho owns zambia revenue authorityis zambia revenue authority safe

Data sources & confidence

  • Company website and public announcements
    zra.org.zm
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Zambia and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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