Zambia: News Diggers!
News Diggers provides investigative journalism and current affairs from Zambia.
Zambia at a glance
Zambia is a news & media website and one of the most visited sites in Zambia, currently ranked #6 in the country. It was founded in Not publicly documented and is headquartered in Lusaka, Zambia. Today Zambia is owned by News Diggers. Our estimates put its audience at ≈ 0.1 million visits per month. The business earns money mainly through advertising, print sales.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.1 million / month | +2% |
| Q2 | ≈ 0.1 million / month | +3% |
| Q3 | ≈ 0.1 million / month | +3% |
| Q4 | ≈ 0.1 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Zambia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Zambia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Zambia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| zambia: news diggers! | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Zambia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Zambia
Company information
- Website
- diggers.news
- Sector
- News & Media
- Owner
- News Diggers
- Owner type
- Private company
- Founded
- Not publicly documented
- Headquarters
- Lusaka, Zambia
- Ownership
- News Diggers controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Zambia: News Diggers! operates a news and media publisher focused on Zambia. News Diggers provides investigative journalism and current affairs from Zambia. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Print sales
International presence
- Primary market
- Zambia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Zambia)
- #6 in this index
- Sector rank
- Leading news & media site in Zambia
What is Zambia: News Diggers!?
Zambia: News Diggers! (diggers.news) is a news and media publisher serving users in Zambia. News Diggers provides investigative journalism and current affairs from Zambia. It ranks #6 among the most visited websites in the country in this index, within the news & media category.
Who owns Zambia: News Diggers!?
The site is operated by News Diggers. The company was established in Not publicly documented and is headquartered in Lusaka, Zambia.
Traffic and audience
Traffic estimates place Zambia: News Diggers! at roughly 0.1 million visits per month, about 0 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Zambia: News Diggers! makes money
Revenue comes primarily from advertising, alongside print sales.
Competitors in Zambia
It competes with other news & media platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Not publicly documented
Zambia: News Diggers! is founded in Lusaka, Zambia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Zambia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Zambia: News Diggers!?
Zambia: News Diggers! is operated by News Diggers. Private company structure, based on public filings and press reporting.
Where is Zambia: News Diggers! headquartered?
Zambia: News Diggers! is headquartered in Lusaka, Zambia.
When was Zambia: News Diggers! founded?
Zambia: News Diggers! was founded in Not publicly documented.
What is Zambia: News Diggers!'s revenue?
Zambia: News Diggers! does not publish standalone revenue; income comes from advertising, print sales.
How does Zambia: News Diggers! make money?
Mainly advertising, print sales.
Is Zambia: News Diggers! publicly traded?
No — Zambia: News Diggers! is not listed as an independent public company; it is operated by News Diggers.
How many visitors does Zambia: News Diggers! get?
Third-party estimates place Zambia: News Diggers! at roughly 0.1 million visits per month, mostly from Zambia, with 79% mobile traffic.
Is Zambia: News Diggers! safe?
Zambia: News Diggers! is an established news & media site founded in Not publicly documented and ranked #6 in Zambia; use the official domain diggers.news and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdiggers.news
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageZambia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos