Betway Zambia
The platform provides online sports and gaming services for users in Zambia.
Betway Zambia at a glance
Betway Zambia is a gaming website and one of the most visited sites in Zambia, currently ranked #10 in the country. It was founded in Not publicly documented and is headquartered in Lusaka, Zambia. Today Betway Zambia is owned by Betway Zambia. Our estimates put its audience at ≈ 0.1 million visits per month. The business earns money mainly through gaming revenue.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.1 million / month | +2% |
| Q2 | ≈ 0.1 million / month | +3% |
| Q3 | ≈ 0.1 million / month | +3% |
| Q4 | ≈ 0.1 million / month | +6% |
Traffic sources
- Direct58%
- Organic search23%
- Social10%
- Referral6%
- Paid3%
Audience & demographics
- Men66%
- Women34%
- Age 18-2434%
- Age 25-3430%
- Age 13-1716%
The audience is concentrated in Zambia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Zambia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Zambia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| betway zambia | 1 | Very high | Dominant |
| download game | Top 10 | High | — |
| top up | Top 10 | High | — |
| game codes | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Zambia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 78% mobile
- Position in country
- Among the leading gaming apps in Zambia
Company information
- Website
- betpawa.co.zm
- Sector
- Gaming
- Owner
- Betway Zambia
- Owner type
- Private company
- Founded
- Not publicly documented
- Headquarters
- Lusaka, Zambia
- Ownership
- Betway Zambia controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Betway Zambia operates a gaming platform focused on Zambia. The platform provides online sports and gaming services for users in Zambia. Revenue comes mainly from gaming revenue, supported by the other lines listed below.
- Gaming revenue
International presence
- Primary market
- Zambia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Zambia)
- #10 in this index
- Sector rank
- Leading gaming site in Zambia
What is Betway Zambia?
Betway Zambia (betpawa.co.zm) is a gaming platform serving users in Zambia. The platform provides online sports and gaming services for users in Zambia. It ranks #10 among the most visited websites in the country in this index, within the gaming category.
Who owns Betway Zambia?
The site is operated by Betway Zambia. The company was established in Not publicly documented and is headquartered in Lusaka, Zambia.
Traffic and audience
Traffic estimates place Betway Zambia at roughly 0.1 million visits per month, about 0 million per day. Around 78% mobile of sessions come from mobile devices, and visitors view about 8.6 pages per visit with an average session of 13 min.
How Betway Zambia makes money
Revenue comes primarily from gaming revenue, alongside .
Competitors in Zambia
It competes with other gaming platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Not publicly documented
Betway Zambia is founded in Lusaka, Zambia.
- Growth phase
Expands its gaming offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Zambia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large active player community
- Regular content updates and events
- Free-to-play entry point
- Local payment options for top-ups
Cons
- In-app purchase pressure
- Matchmaking and cheating complaints
- Large download and device requirements
- Regional server latency
Key statistics
Frequently asked questions
Who owns Betway Zambia?
Betway Zambia is operated by Betway Zambia. Private company structure, based on public filings and press reporting.
Where is Betway Zambia headquartered?
Betway Zambia is headquartered in Lusaka, Zambia.
When was Betway Zambia founded?
Betway Zambia was founded in Not publicly documented.
What is Betway Zambia's revenue?
Betway Zambia does not publish standalone revenue; income comes from gaming revenue.
How does Betway Zambia make money?
Mainly gaming revenue.
Is Betway Zambia publicly traded?
No — Betway Zambia is not listed as an independent public company; it is operated by Betway Zambia.
How many visitors does Betway Zambia get?
Third-party estimates place Betway Zambia at roughly 0.1 million visits per month, mostly from Zambia, with 78% mobile traffic.
Is Betway Zambia safe?
Betway Zambia is an established gaming site founded in Not publicly documented and ranked #10 in Zambia; use the official domain betpawa.co.zm and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbetpawa.co.zm
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageZambia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos