Education#3 in Zambia

University of Zambia (UNZA)

Oldest and primary public higher research university in Zambia.

unza.zm ↗Updated September 2026

University of Zambia at a glance

University of Zambia is an education website and one of the most visited sites in Zambia, currently ranked #3 in the country. It was founded in 1965 by Parliament of Zambia and is headquartered in Lusaka, Zambia. Today University of Zambia is owned by University Council. Our estimates put its audience at ≈ 2.2 million visits per month. The business earns money mainly through state budget allocation, tuition fees. Its closest rivals include cbu.ac.zm.

Traffic statistics

≈ 2.2 million
Monthly visits
≈ 0.5 million
Weekly visits
≈ 0.1 million
Daily visits
≈ 0.9 million / month
Unique visitors
35000
Global rank
#3 in Zambia
Country rank
≈ 5.2
Pages / visit
≈ 9 min
Avg. visit
≈ 40%
Bounce rate
≈ 66% mobile
Mobile traffic
≈ 1
Visits per second
#3
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 2.1 million / month+2%
Q2≈ 2.1 million / month+3%
Q3≈ 2.2 million / month+3%
Q4≈ 2.3 million / month+6%

Traffic sources

  • Organic search44%
  • Direct36%
  • Referral10%
  • Social6%
  • Paid4%

Audience & demographics

  • Women51%
  • Men49%
  • Age 18-2434%
  • Age 25-3427%
  • Age 35-4419%

The audience is concentrated in Zambia, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Zambia86%

    Home market

  • Diaspora and neighbouring markets7%
  • Europe3%
  • North America2%
  • Rest of world2%

SEO profile

Estimated organic traffic
≈ 0.7 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Zambia

Top organic keywords

KeywordPositionVolumeTraffic share
university of zambia (unza)1Very highDominant
exam resultsTop 10High—
past papersTop 10High—
online coursesTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

ReactPHP / LMS backendVideo deliveryPostgreSQLCDN

Advertising & analytics technologies

Google Analytics 4Google Tag ManagerGoogle AdsMeta Pixel

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 66% mobile
Position in country
Among the leading education apps in Zambia

Company information

Website
unza.zm
Sector
Education
Owner
University Council
Owner type
Public university
Founders
Parliament of Zambia
Founded
1965
Headquarters
Lusaka, Zambia
Employees
2,000+
Ownership
University Council controls the platform. Ownership details are based on public filings and press reporting.
Revenue
Undisclosed
Languages
English
Top traffic sources
organic search, direct, referral

Financials

Revenue
Undisclosed
Ownership
Public university
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

University of Zambia (UNZA) operates an education platform focused on Zambia. Oldest and primary public higher research university in Zambia. Revenue comes mainly from state budget allocation, supported by the other lines listed below.

  • State Budget Allocation
  • Tuition Fees

Products & services

UNZA Student Portal

Related deals on Amazon

International presence

Primary market
Zambia
Expansion
Regional and diaspora audiences beyond the home market

Employee statistics

2,000+
Total employees

Customer statistics

≈ 0.9 million / month
Monthly reach
≈ 5.2 pages per visit, ≈ 9 min average session
Engagement

Website rankings

Country rank (Zambia)
#3 in this index
Sector rank
Leading education site in Zambia
Global rank
35000

Main competitors

cbu.ac.zm

Website comparisons

WebsiteMonthly visitsRankNotes
cbu.ac.zm≈ 1.3 million / month#4 class competitor—

What is University of Zambia (UNZA)?

University of Zambia (UNZA) (unza.zm) is an education platform serving users in Zambia. Oldest and primary public higher research university in Zambia. It ranks #3 among the most visited websites in the country in this index, within the education category.

Who owns University of Zambia (UNZA)?

The site is operated by University Council, founded by Parliament of Zambia. The company was established in 1965 and is headquartered in Lusaka, Zambia. It employs around 2,000+.

Traffic and audience

Traffic estimates place University of Zambia (UNZA) at roughly 2.2 million visits per month, about 0.1 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.

How University of Zambia (UNZA) makes money

Revenue comes primarily from state budget allocation, alongside tuition fees.

Competitors in Zambia

Its closest rivals include cbu.ac.zm.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 1965

    University of Zambia (UNZA) is founded in Lusaka, Zambia.

  2. Growth phase

    Expands its education offering and moves to a mobile-first product.

  3. Today

    Ranks #3 among the most visited websites in Zambia.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Free or low-cost access to study material
  • Content aligned with the national curriculum
  • Works on low-end devices
  • Exam and result services in one place

Cons

  • Peak-period slowdowns around exam dates
  • Uneven content quality between subjects
  • Limited personalised feedback
  • Some features locked behind subscriptions

Key statistics

Founded1965
HeadquartersLusaka, Zambia
Employees2,000+
Monthly visits≈ 2.2 million
Country rank#3 in Zambia
SectorEducation
Primary marketZambia
Founded1965
Monthly visits≈ 2.2 million

Frequently asked questions

Who owns University of Zambia (UNZA)?

University of Zambia (UNZA) is operated by University Council. Public university structure, based on public filings and press reporting.

Where is University of Zambia (UNZA) headquartered?

University of Zambia (UNZA) is headquartered in Lusaka, Zambia.

When was University of Zambia (UNZA) founded?

University of Zambia (UNZA) was founded in 1965 by Parliament of Zambia.

How many employees does University of Zambia (UNZA) have?

University of Zambia (UNZA) employs approximately 2,000+ people.

What is University of Zambia (UNZA)'s revenue?

University of Zambia (UNZA)'s revenue: Undisclosed.

Who are University of Zambia (UNZA)'s competitors?

Main competitors in Zambia include cbu.ac.zm.

How does University of Zambia (UNZA) make money?

Mainly state budget allocation, tuition fees.

Is University of Zambia (UNZA) publicly traded?

University of Zambia (UNZA)'s ownership: Public university.

How many visitors does University of Zambia (UNZA) get?

Third-party estimates place University of Zambia (UNZA) at roughly 2.2 million visits per month, mostly from Zambia, with 66% mobile traffic.

Is University of Zambia (UNZA) safe?

University of Zambia (UNZA) is an established education site founded in 1965 and ranked #3 in Zambia; use the official domain unza.zm and HTTPS.

Popular searches

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Data sources & confidence

  • Company website and public announcements
    unza.zm
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Zambia and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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