MTN Zambia
Major mobile telecommunications operator offering mobile money and 4G/5G data in Zambia.
MTN Zambia at a glance
MTN Zambia is a telecom website and one of the most visited sites in Zambia, currently ranked #5 in the country. It was founded in 2005 by Telecel Acquisition and is headquartered in Lusaka, Zambia. Today MTN Zambia is owned by MTN Group. Our estimates put its audience at ≈ 1.5 million visits per month. The business earns money mainly through mobile voice & data, momo commissions. Its closest rivals include airtel.co.zm.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 1.4 million / month | +2% |
| Q2 | ≈ 1.5 million / month | +3% |
| Q3 | ≈ 1.5 million / month | +3% |
| Q4 | ≈ 1.6 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Zambia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Zambia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Zambia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mtn zambia | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Zambia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Zambia
Company information
- Website
- mtn.zm
- Sector
- Telecom
- Owner
- MTN Group
- Owner type
- Public company
- Founders
- Telecel Acquisition
- Founded
- 2005
- Headquarters
- Lusaka, Zambia
- Employees
- 600+
- Ownership
- MTN Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $220 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $220 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
MTN Zambia operates a telecom operator focused on Zambia. Major mobile telecommunications operator offering mobile money and 4G/5G data in Zambia. Revenue comes mainly from mobile voice & data, supported by the other lines listed below.
- Mobile Voice & Data
- MoMo Commissions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Zambia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Zambia)
- #5 in this index
- Sector rank
- Leading telecom site in Zambia
- Global rank
- 52000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| airtel.co.zm | ≈ 0.9 million / month | #6 class competitor | — |
What is MTN Zambia?
MTN Zambia (mtn.zm) is a telecom operator serving users in Zambia. Major mobile telecommunications operator offering mobile money and 4G/5G data in Zambia. It ranks #5 among the most visited websites in the country in this index, within the telecom category.
Who owns MTN Zambia?
The site is operated by MTN Group, founded by Telecel Acquisition. The company was established in 2005 and is headquartered in Lusaka, Zambia. It employs around 600+.
Traffic and audience
Traffic estimates place MTN Zambia at roughly 1.5 million visits per month, about 0.1 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How MTN Zambia makes money
Revenue comes primarily from mobile voice & data, alongside momo commissions.
Competitors in Zambia
Its closest rivals include airtel.co.zm.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
MTN Zambia is founded in Lusaka, Zambia.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Zambia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns MTN Zambia?
MTN Zambia is operated by MTN Group. Public company structure, based on public filings and press reporting.
Where is MTN Zambia headquartered?
MTN Zambia is headquartered in Lusaka, Zambia.
When was MTN Zambia founded?
MTN Zambia was founded in 2005 by Telecel Acquisition.
How many employees does MTN Zambia have?
MTN Zambia employs approximately 600+ people.
What is MTN Zambia's revenue?
MTN Zambia's revenue: ≈ $220 million annual revenue (est.).
Who are MTN Zambia's competitors?
Main competitors in Zambia include airtel.co.zm.
How does MTN Zambia make money?
Mainly mobile voice & data, momo commissions.
Is MTN Zambia publicly traded?
MTN Zambia's ownership: Public company.
How many visitors does MTN Zambia get?
Third-party estimates place MTN Zambia at roughly 1.5 million visits per month, mostly from Zambia, with 80% mobile traffic.
Is MTN Zambia safe?
MTN Zambia is an established telecom site founded in 2005 and ranked #5 in Zambia; use the official domain mtn.zm and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmtn.zm
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageZambia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos