Government of Zambia Portal
Popular government website in Zambia.
Government of Zambia Portal at a glance
Government of Zambia Portal is a government website and one of the most visited sites in Zambia, currently ranked #4 in the country. It was founded in Undisclosed by Undisclosed and is headquartered in Zambia. Today Government of Zambia Portal is owned by Undisclosed. Our estimates put its audience at ≈ 5 million visits per month. The business earns money mainly through advertising.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.7 million / month | +2% |
| Q2 | ≈ 4.8 million / month | +3% |
| Q3 | ≈ 5 million / month | +3% |
| Q4 | ≈ 5.3 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Zambia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Zambia94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 1.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Zambia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| government of zambia portal | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Zambia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Zambia
Company information
- Website
- parley.gov.zm
- Sector
- Government
- Owner
- Undisclosed
- Owner type
- Undisclosed
- Founders
- Undisclosed
- Founded
- Undisclosed
- Headquarters
- Zambia
- Employees
- Undisclosed
- Ownership
- Undisclosed controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Undisclosed
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Government of Zambia Portal operates an official government service portal focused on Zambia. Popular government website in Zambia. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
Products & services
International presence
- Primary market
- Zambia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Zambia)
- #4 in this index
- Sector rank
- Leading government site in Zambia
- Global rank
- —
What is Government of Zambia Portal?
Government of Zambia Portal (parley.gov.zm) is an official government service portal serving users in Zambia. Popular government website in Zambia. It ranks #4 among the most visited websites in the country in this index, within the government category.
Who owns Government of Zambia Portal?
The site is operated by Undisclosed, founded by Undisclosed. The company was established in Undisclosed and is headquartered in Zambia. It employs around Undisclosed.
Traffic and audience
Traffic estimates place Government of Zambia Portal at roughly 5 million visits per month, about 0.2 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How Government of Zambia Portal makes money
Revenue comes primarily from advertising, alongside .
Competitors in Zambia
It competes with other government platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Undisclosed
Government of Zambia Portal is founded in Zambia.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Zambia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns Government of Zambia Portal?
Government of Zambia Portal is operated by Undisclosed. Undisclosed structure, based on public filings and press reporting.
Where is Government of Zambia Portal headquartered?
Government of Zambia Portal is headquartered in Zambia.
When was Government of Zambia Portal founded?
Government of Zambia Portal was founded in Undisclosed by Undisclosed.
How many employees does Government of Zambia Portal have?
Government of Zambia Portal employs approximately Undisclosed people.
What is Government of Zambia Portal's revenue?
Government of Zambia Portal's revenue: Undisclosed.
How does Government of Zambia Portal make money?
Mainly advertising.
Is Government of Zambia Portal publicly traded?
No — Government of Zambia Portal is not listed as an independent public company; it is operated by Undisclosed.
How many visitors does Government of Zambia Portal get?
Third-party estimates place Government of Zambia Portal at roughly 5 million visits per month, mostly from Zambia, with 69% mobile traffic.
Is Government of Zambia Portal safe?
Government of Zambia Portal is an established government site founded in Undisclosed and ranked #4 in Zambia; use the official domain parley.gov.zm and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsparley.gov.zm
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageZambia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos