American University of Beirut
Lebanon's best-known university and research institution.
American University of Beirut at a glance
American University of Beirut is an education website and one of the most visited sites in Lebanon, currently ranked #9 in the country. It was founded in 1866 and is headquartered in Beirut, Lebanon. Today American University of Beirut is owned by American University of Beirut. Our estimates put its audience at ≈ 4 million visits per month. The business earns money mainly through tuition fees, endowment income, research grants. Its closest rivals include lau.edu.lb, usj.edu.lb.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.8 million / month | +2% |
| Q2 | ≈ 3.9 million / month | +3% |
| Q3 | ≈ 4 million / month | +3% |
| Q4 | ≈ 4.2 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Lebanon, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Lebanon86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Lebanon
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| american university of beirut | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Lebanon web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Lebanon
Company information
- Website
- aub.edu.lb
- Sector
- Education
- Owner
- American University of Beirut
- Owner type
- Private university
- Founded
- 1866
- Headquarters
- Beirut, Lebanon
- Employees
- 5,000+
- Ownership
- American University of Beirut controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Arabic
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private university
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
American University of Beirut operates an education platform focused on Lebanon. Lebanon's best-known university and research institution. Revenue comes mainly from tuition fees, supported by the other lines listed below.
- Tuition fees
- Endowment income
- Research grants
- Medical centre revenue
Related deals on Amazon
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International presence
- Primary market
- Lebanon
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Lebanon)
- #9 in this index
- Sector rank
- Leading education site in Lebanon
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| lau.edu.lb | ≈ 2.4 million / month | #10 class competitor | — |
| usj.edu.lb | ≈ 1.8 million / month | #11 class competitor | — |
What is American University of Beirut?
American University of Beirut (aub.edu.lb) is an education platform serving users in Lebanon. Lebanon's best-known university and research institution. It ranks #9 among the most visited websites in the country in this index, within the education category.
Who owns American University of Beirut?
The site is operated by American University of Beirut. The company was established in 1866 and is headquartered in Beirut, Lebanon. It employs around 5,000+.
Traffic and audience
Traffic estimates place American University of Beirut at roughly 4 million visits per month, about 0.1 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How American University of Beirut makes money
Revenue comes primarily from tuition fees, alongside endowment income, research grants, medical centre revenue.
Competitors in Lebanon
Its closest rivals include lau.edu.lb, usj.edu.lb.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1866
American University of Beirut is founded in Beirut, Lebanon.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Lebanon.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns American University of Beirut?
American University of Beirut is operated by American University of Beirut. Private university structure, based on public filings and press reporting.
Where is American University of Beirut headquartered?
American University of Beirut is headquartered in Beirut, Lebanon.
When was American University of Beirut founded?
American University of Beirut was founded in 1866.
How many employees does American University of Beirut have?
American University of Beirut employs approximately 5,000+ people.
What is American University of Beirut's revenue?
American University of Beirut does not publish standalone revenue; income comes from tuition fees, endowment income, research grants, medical centre revenue.
Who are American University of Beirut's competitors?
Main competitors in Lebanon include lau.edu.lb, usj.edu.lb.
How does American University of Beirut make money?
Mainly tuition fees, endowment income, research grants, medical centre revenue.
Is American University of Beirut publicly traded?
No — American University of Beirut is not listed as an independent public company; it is operated by American University of Beirut.
How many visitors does American University of Beirut get?
Third-party estimates place American University of Beirut at roughly 4 million visits per month, mostly from Lebanon, with 66% mobile traffic.
Is American University of Beirut safe?
American University of Beirut is an established education site founded in 1866 and ranked #9 in Lebanon; use the official domain aub.edu.lb and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsaub.edu.lb
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageLebanon and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos