GSB Bank
GSB Bank provides banking and financial services in Zambia.
GSB Bank at a glance
GSB Bank is a finance & banking website and one of the most visited sites in Zambia, currently ranked #1 in the country. It was founded in Not publicly documented and is headquartered in Lusaka, Zambia. Today GSB Bank is owned by GSB Bank Zambia. Our estimates put its audience at ≈ 0.6 million visits per month. The business earns money mainly through banking services.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.5 million / month | +2% |
| Q2 | ≈ 0.5 million / month | +3% |
| Q3 | ≈ 0.6 million / month | +3% |
| Q4 | ≈ 0.6 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Zambia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Zambia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Zambia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| gsb bank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Zambia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Zambia
Company information
- Website
- gsb.co.zm
- Sector
- Finance & Banking
- Owner
- GSB Bank Zambia
- Owner type
- Private company
- Founded
- Not publicly documented
- Headquarters
- Lusaka, Zambia
- Ownership
- GSB Bank Zambia controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
GSB Bank operates a bank and digital financial platform focused on Zambia. GSB Bank provides banking and financial services in Zambia. Revenue comes mainly from banking services, supported by the other lines listed below.
- Banking services
International presence
- Primary market
- Zambia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Zambia)
- #1 in this index
- Sector rank
- Leading finance & banking site in Zambia
What is GSB Bank?
GSB Bank (gsb.co.zm) is a bank and digital financial platform serving users in Zambia. GSB Bank provides banking and financial services in Zambia. It ranks #1 among the most visited websites in the country in this index, within the finance & banking category.
Who owns GSB Bank?
The site is operated by GSB Bank Zambia. The company was established in Not publicly documented and is headquartered in Lusaka, Zambia.
Traffic and audience
Traffic estimates place GSB Bank at roughly 0.6 million visits per month, about 0 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How GSB Bank makes money
Revenue comes primarily from banking services, alongside .
Competitors in Zambia
It competes with other finance & banking platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Not publicly documented
GSB Bank is founded in Lusaka, Zambia.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Zambia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns GSB Bank?
GSB Bank is operated by GSB Bank Zambia. Private company structure, based on public filings and press reporting.
Where is GSB Bank headquartered?
GSB Bank is headquartered in Lusaka, Zambia.
When was GSB Bank founded?
GSB Bank was founded in Not publicly documented.
What is GSB Bank's revenue?
GSB Bank does not publish standalone revenue; income comes from banking services.
How does GSB Bank make money?
Mainly banking services.
Is GSB Bank publicly traded?
No — GSB Bank is not listed as an independent public company; it is operated by GSB Bank Zambia.
How many visitors does GSB Bank get?
Third-party estimates place GSB Bank at roughly 0.6 million visits per month, mostly from Zambia, with 82% mobile traffic.
Is GSB Bank safe?
GSB Bank is an established finance & banking site founded in Not publicly documented and ranked #1 in Zambia; use the official domain gsb.co.zm and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgsb.co.zm
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageZambia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos