TV 2 Norway
Largest commercial broadcast network and streaming service operator in Norway.
TV 2 Norway at a glance
TV 2 Norway is an entertainment & streaming website and one of the most visited sites in Norway, currently ranked #10 in the country. It was founded in 1992 by Egmont and is headquartered in Bergen / Oslo, Norway. Today TV 2 Norway is owned by Egmont Group. Our estimates put its audience at ≈ 38 million visits per month. The business earns money mainly through tv 2 play vod subscriptions, broadcasting commercials. Its closest rivals include nrk.no, vg.no.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 35.7 million / month | +2% |
| Q2 | ≈ 36.9 million / month | +3% |
| Q3 | ≈ 38 million / month | +3% |
| Q4 | ≈ 40.3 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Norway, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Norway86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 11.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Norway
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| tv 2 norway | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Norway web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Norway
Company information
- Website
- tv2.no
- Sector
- Entertainment & Streaming
- Owner
- Egmont Group
- Owner type
- Private company
- Founders
- Egmont
- Founded
- 1992
- Headquarters
- Bergen / Oslo, Norway
- Employees
- 1,200+
- Ownership
- Egmont Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $450 million annual revenue (est.)
- Languages
- Norwegian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $450 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
TV 2 Norway operates an entertainment and streaming service focused on Norway. Largest commercial broadcast network and streaming service operator in Norway. Revenue comes mainly from tv 2 play vod subscriptions, supported by the other lines listed below.
- TV 2 Play VOD Subscriptions
- Broadcasting Commercials
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Norway
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Norway)
- #10 in this index
- Sector rank
- Leading entertainment & streaming site in Norway
- Global rank
- 1400
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| nrk.no | ≈ 22.8 million / month | #11 class competitor | — |
| vg.no | ≈ 17.1 million / month | #12 class competitor | — |
What is TV 2 Norway?
TV 2 Norway (tv2.no) is an entertainment and streaming service serving users in Norway. Largest commercial broadcast network and streaming service operator in Norway. It ranks #10 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns TV 2 Norway?
The site is operated by Egmont Group, founded by Egmont. The company was established in 1992 and is headquartered in Bergen / Oslo, Norway. It employs around 1,200+.
Traffic and audience
Traffic estimates place TV 2 Norway at roughly 38 million visits per month, about 1.3 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How TV 2 Norway makes money
Revenue comes primarily from tv 2 play vod subscriptions, alongside broadcasting commercials.
Competitors in Norway
Its closest rivals include nrk.no, vg.no.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1992
TV 2 Norway is founded in Bergen / Oslo, Norway.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Norway.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns TV 2 Norway?
TV 2 Norway is operated by Egmont Group. Private company structure, based on public filings and press reporting.
Where is TV 2 Norway headquartered?
TV 2 Norway is headquartered in Bergen / Oslo, Norway.
When was TV 2 Norway founded?
TV 2 Norway was founded in 1992 by Egmont.
How many employees does TV 2 Norway have?
TV 2 Norway employs approximately 1,200+ people.
What is TV 2 Norway's revenue?
TV 2 Norway's revenue: ≈ $450 million annual revenue (est.).
Who are TV 2 Norway's competitors?
Main competitors in Norway include nrk.no, vg.no.
How does TV 2 Norway make money?
Mainly tv 2 play vod subscriptions, broadcasting commercials.
Is TV 2 Norway publicly traded?
No — TV 2 Norway is not listed as an independent public company; it is operated by Egmont Group.
How many visitors does TV 2 Norway get?
Third-party estimates place TV 2 Norway at roughly 38 million visits per month, mostly from Norway, with 74% mobile traffic.
Is TV 2 Norway safe?
TV 2 Norway is an established entertainment & streaming site founded in 1992 and ranked #10 in Norway; use the official domain tv2.no and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstv2.no
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNorway and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos