MutuiOnline
An Italian mortgage and loan comparison and brokerage platform.
MutuiOnline at a glance
MutuiOnline is a finance & banking website and one of the most visited sites in Italy, currently ranked #166 in the country. It was founded in 1999 by Marco Pescarmona and is headquartered in Milan, Italy. Today MutuiOnline is owned by MutuiOnline / Gruppo MOL. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through brokerage commissions, lead generation fees. Its closest rivals include facile.it, segugio.it, prestitionline.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mutuionline | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Italy
Company information
- Website
- mutuionline.it
- Sector
- Finance & Banking
- Owner
- MutuiOnline / Gruppo MOL
- Owner type
- Public company
- Founders
- Marco Pescarmona
- Founded
- 1999
- Headquarters
- Milan, Italy
- Employees
- 500+
- Ownership
- MutuiOnline / Gruppo MOL controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
MutuiOnline operates a bank and digital financial platform focused on Italy. An Italian mortgage and loan comparison and brokerage platform. Revenue comes mainly from brokerage commissions, supported by the other lines listed below.
- Brokerage commissions
- Lead generation fees
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #166 in this index
- Sector rank
- Leading finance & banking site in Italy
- Global rank
- 7000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| facile.it | ≈ 6 million / month | #167 class competitor | — |
| segugio.it | ≈ 4.5 million / month | #168 class competitor | — |
| prestitionline.it | ≈ 3 million / month | #169 class competitor | — |
What is MutuiOnline?
MutuiOnline (mutuionline.it) is a bank and digital financial platform serving users in Italy. An Italian mortgage and loan comparison and brokerage platform. It ranks #166 among the most visited websites in the country in this index, within the finance & banking category.
Who owns MutuiOnline?
The site is operated by MutuiOnline / Gruppo MOL, founded by Marco Pescarmona. The company was established in 1999 and is headquartered in Milan, Italy. It employs around 500+.
Traffic and audience
Traffic estimates place MutuiOnline at roughly 10 million visits per month, about 0.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How MutuiOnline makes money
Revenue comes primarily from brokerage commissions, alongside lead generation fees.
Competitors in Italy
Its closest rivals include facile.it, segugio.it, prestitionline.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
MutuiOnline is founded in Milan, Italy.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #166 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns MutuiOnline?
MutuiOnline is operated by MutuiOnline / Gruppo MOL. Public company structure, based on public filings and press reporting.
Where is MutuiOnline headquartered?
MutuiOnline is headquartered in Milan, Italy.
When was MutuiOnline founded?
MutuiOnline was founded in 1999 by Marco Pescarmona.
How many employees does MutuiOnline have?
MutuiOnline employs approximately 500+ people.
What is MutuiOnline's revenue?
MutuiOnline's revenue: ≈ $100 million annual revenue (est.).
Who are MutuiOnline's competitors?
Main competitors in Italy include facile.it, segugio.it, prestitionline.it.
How does MutuiOnline make money?
Mainly brokerage commissions, lead generation fees.
Is MutuiOnline publicly traded?
MutuiOnline's ownership: Public company.
How many visitors does MutuiOnline get?
Third-party estimates place MutuiOnline at roughly 10 million visits per month, mostly from Italy, with 82% mobile traffic.
Is MutuiOnline safe?
MutuiOnline is an established finance & banking site founded in 1999 and ranked #166 in Italy; use the official domain mutuionline.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmutuionline.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos