isybank
A digital-only Italian bank from Intesa Sanpaolo offering mobile accounts and cards.
isybank at a glance
isybank is a finance & banking website and one of the most visited sites in Italy, currently ranked #165 in the country. It was founded in 2022 by Intesa Sanpaolo and is headquartered in Milan, Italy. Today isybank is owned by Intesa Sanpaolo S.p.A.. Our estimates put its audience at ≈ 4 million visits per month. The business earns money mainly through interchange fees, net interest income. Its closest rivals include n26.com, revolut.com, fineco.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.8 million / month | +2% |
| Q2 | ≈ 3.9 million / month | +3% |
| Q3 | ≈ 4 million / month | +3% |
| Q4 | ≈ 4.2 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| isybank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Italy
Company information
- Website
- isybank.com
- Sector
- Finance & Banking
- Owner
- Intesa Sanpaolo S.p.A.
- Owner type
- Subsidiary of public company
- Founders
- Intesa Sanpaolo
- Founded
- 2022
- Headquarters
- Milan, Italy
- Employees
- 300+
- Ownership
- Intesa Sanpaolo S.p.A. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- Italian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
isybank operates a bank and digital financial platform focused on Italy. A digital-only Italian bank from Intesa Sanpaolo offering mobile accounts and cards. Revenue comes mainly from interchange fees, supported by the other lines listed below.
- Interchange fees
- Net interest income
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #165 in this index
- Sector rank
- Leading finance & banking site in Italy
- Global rank
- 20000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| n26.com | ≈ 2.4 million / month | #166 class competitor | — |
| revolut.com | ≈ 1.8 million / month | #167 class competitor | — |
| fineco.it | ≈ 1.2 million / month | #168 class competitor | — |
What is isybank?
isybank (isybank.com) is a bank and digital financial platform serving users in Italy. A digital-only Italian bank from Intesa Sanpaolo offering mobile accounts and cards. It ranks #165 among the most visited websites in the country in this index, within the finance & banking category.
Who owns isybank?
The site is operated by Intesa Sanpaolo S.p.A., founded by Intesa Sanpaolo. The company was established in 2022 and is headquartered in Milan, Italy. It employs around 300+.
Traffic and audience
Traffic estimates place isybank at roughly 4 million visits per month, about 0.1 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How isybank makes money
Revenue comes primarily from interchange fees, alongside net interest income.
Competitors in Italy
Its closest rivals include n26.com, revolut.com, fineco.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2022
isybank is founded in Milan, Italy.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #165 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns isybank?
isybank is operated by Intesa Sanpaolo S.p.A.. Subsidiary of public company structure, based on public filings and press reporting.
Where is isybank headquartered?
isybank is headquartered in Milan, Italy.
When was isybank founded?
isybank was founded in 2022 by Intesa Sanpaolo.
How many employees does isybank have?
isybank employs approximately 300+ people.
What is isybank's revenue?
isybank's revenue: Not publicly disclosed.
Who are isybank's competitors?
Main competitors in Italy include n26.com, revolut.com, fineco.it.
How does isybank make money?
Mainly interchange fees, net interest income.
Is isybank publicly traded?
isybank's ownership: Subsidiary of public company.
How many visitors does isybank get?
Third-party estimates place isybank at roughly 4 million visits per month, mostly from Italy, with 82% mobile traffic.
Is isybank safe?
isybank is an established finance & banking site founded in 2022 and ranked #165 in Italy; use the official domain isybank.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsisybank.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos