Banca Monte dei Paschi di Siena
The site of one of the world's oldest banks, offering retail and business banking.
Banca Monte dei Paschi di Siena at a glance
Banca Monte dei Paschi di Siena is a finance & banking website and one of the most visited sites in Italy, currently ranked #162 in the country. It was founded in 1472 by Republic of Siena and is headquartered in Siena, Italy. Today Banca Monte dei Paschi di Siena is owned by Banca MPS S.p.A.. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through net interest income, fees. Its closest rivals include intesasanpaolo.com, unicredit.it, bancobpm.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| banca monte dei paschi di siena | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Italy
Company information
- Website
- mps.it
- Sector
- Finance & Banking
- Owner
- Banca MPS S.p.A.
- Owner type
- Public company
- Founders
- Republic of Siena
- Founded
- 1472
- Headquarters
- Siena, Italy
- Employees
- 15,000+
- Ownership
- Banca MPS S.p.A. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $5 billion annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $5 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Banca Monte dei Paschi di Siena operates a bank and digital financial platform focused on Italy. The site of one of the world's oldest banks, offering retail and business banking. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #162 in this index
- Sector rank
- Leading finance & banking site in Italy
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| intesasanpaolo.com | ≈ 6 million / month | #163 class competitor | — |
| unicredit.it | ≈ 4.5 million / month | #164 class competitor | — |
| bancobpm.it | ≈ 3 million / month | #165 class competitor | — |
What is Banca Monte dei Paschi di Siena?
Banca Monte dei Paschi di Siena (mps.it) is a bank and digital financial platform serving users in Italy. The site of one of the world's oldest banks, offering retail and business banking. It ranks #162 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Banca Monte dei Paschi di Siena?
The site is operated by Banca MPS S.p.A., founded by Republic of Siena. The company was established in 1472 and is headquartered in Siena, Italy. It employs around 15,000+.
Traffic and audience
Traffic estimates place Banca Monte dei Paschi di Siena at roughly 10 million visits per month, about 0.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Banca Monte dei Paschi di Siena makes money
Revenue comes primarily from net interest income, alongside fees.
Competitors in Italy
Its closest rivals include intesasanpaolo.com, unicredit.it, bancobpm.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1472
Banca Monte dei Paschi di Siena is founded in Siena, Italy.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #162 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Banca Monte dei Paschi di Siena?
Banca Monte dei Paschi di Siena is operated by Banca MPS S.p.A.. Public company structure, based on public filings and press reporting.
Where is Banca Monte dei Paschi di Siena headquartered?
Banca Monte dei Paschi di Siena is headquartered in Siena, Italy.
When was Banca Monte dei Paschi di Siena founded?
Banca Monte dei Paschi di Siena was founded in 1472 by Republic of Siena.
How many employees does Banca Monte dei Paschi di Siena have?
Banca Monte dei Paschi di Siena employs approximately 15,000+ people.
What is Banca Monte dei Paschi di Siena's revenue?
Banca Monte dei Paschi di Siena's revenue: ≈ $5 billion annual revenue (est.).
Who are Banca Monte dei Paschi di Siena's competitors?
Main competitors in Italy include intesasanpaolo.com, unicredit.it, bancobpm.it.
How does Banca Monte dei Paschi di Siena make money?
Mainly net interest income, fees.
Is Banca Monte dei Paschi di Siena publicly traded?
Banca Monte dei Paschi di Siena's ownership: Public company.
How many visitors does Banca Monte dei Paschi di Siena get?
Third-party estimates place Banca Monte dei Paschi di Siena at roughly 10 million visits per month, mostly from Italy, with 82% mobile traffic.
Is Banca Monte dei Paschi di Siena safe?
Banca Monte dei Paschi di Siena is an established finance & banking site founded in 1472 and ranked #162 in Italy; use the official domain mps.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmps.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos