BPER Banca
The site of an Italian banking group offering retail and corporate banking.
BPER Banca at a glance
BPER Banca is a finance & banking website and one of the most visited sites in Italy, currently ranked #163 in the country. It was founded in 1867 by Banca Popolare di Modena founders and is headquartered in Modena, Italy. Today BPER Banca is owned by BPER Banca S.p.A.. Our estimates put its audience at ≈ 8 million visits per month. The business earns money mainly through net interest income, fees. Its closest rivals include intesasanpaolo.com, unicredit.it, bancobpm.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7.5 million / month | +2% |
| Q2 | ≈ 7.8 million / month | +3% |
| Q3 | ≈ 8 million / month | +3% |
| Q4 | ≈ 8.5 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bper banca | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Italy
Company information
- Website
- bper.it
- Sector
- Finance & Banking
- Owner
- BPER Banca S.p.A.
- Owner type
- Public company
- Founders
- Banca Popolare di Modena founders
- Founded
- 1867
- Headquarters
- Modena, Italy
- Employees
- 20,000+
- Ownership
- BPER Banca S.p.A. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $6 billion annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $6 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
BPER Banca operates a bank and digital financial platform focused on Italy. The site of an Italian banking group offering retail and corporate banking. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #163 in this index
- Sector rank
- Leading finance & banking site in Italy
- Global rank
- 8000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| intesasanpaolo.com | ≈ 4.8 million / month | #164 class competitor | — |
| unicredit.it | ≈ 3.6 million / month | #165 class competitor | — |
| bancobpm.it | ≈ 2.4 million / month | #166 class competitor | — |
What is BPER Banca?
BPER Banca (bper.it) is a bank and digital financial platform serving users in Italy. The site of an Italian banking group offering retail and corporate banking. It ranks #163 among the most visited websites in the country in this index, within the finance & banking category.
Who owns BPER Banca?
The site is operated by BPER Banca S.p.A., founded by Banca Popolare di Modena founders. The company was established in 1867 and is headquartered in Modena, Italy. It employs around 20,000+.
Traffic and audience
Traffic estimates place BPER Banca at roughly 8 million visits per month, about 0.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How BPER Banca makes money
Revenue comes primarily from net interest income, alongside fees.
Competitors in Italy
Its closest rivals include intesasanpaolo.com, unicredit.it, bancobpm.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1867
BPER Banca is founded in Modena, Italy.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #163 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns BPER Banca?
BPER Banca is operated by BPER Banca S.p.A.. Public company structure, based on public filings and press reporting.
Where is BPER Banca headquartered?
BPER Banca is headquartered in Modena, Italy.
When was BPER Banca founded?
BPER Banca was founded in 1867 by Banca Popolare di Modena founders.
How many employees does BPER Banca have?
BPER Banca employs approximately 20,000+ people.
What is BPER Banca's revenue?
BPER Banca's revenue: ≈ $6 billion annual revenue (est.).
Who are BPER Banca's competitors?
Main competitors in Italy include intesasanpaolo.com, unicredit.it, bancobpm.it.
How does BPER Banca make money?
Mainly net interest income, fees.
Is BPER Banca publicly traded?
BPER Banca's ownership: Public company.
How many visitors does BPER Banca get?
Third-party estimates place BPER Banca at roughly 8 million visits per month, mostly from Italy, with 82% mobile traffic.
Is BPER Banca safe?
BPER Banca is an established finance & banking site founded in 1867 and ranked #163 in Italy; use the official domain bper.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbper.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos