HealthCare.gov
Health insurance exchange platform operated under the Affordable Care Act for signing up for health coverage.
HealthCare.gov at a glance
HealthCare.gov is a government website and one of the most visited sites in United States, currently ranked #1175 in the country. It was founded in 2013 by US Federal Government and is headquartered in Washington, D.C., USA. Today HealthCare.gov is owned by Centers for Medicare & Medicaid Services (CMS). Our estimates put its audience at ≈ 22 million visits per month. The business earns money mainly through federal budget allocation. Its closest rivals include medicare.gov, ehealthinsurance.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 20.7 million / month | +2% |
| Q2 | ≈ 21.3 million / month | +3% |
| Q3 | ≈ 22 million / month | +3% |
| Q4 | ≈ 23.3 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 6.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| healthcare.gov | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in United States
Company information
- Website
- healthcare.gov
- Sector
- Government
- Owner
- Centers for Medicare & Medicaid Services (CMS)
- Owner type
- Government agency
- Founders
- US Federal Government
- Founded
- 2013
- Headquarters
- Washington, D.C., USA
- Employees
- 2,000+
- Ownership
- Centers for Medicare & Medicaid Services (CMS) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
HealthCare.gov operates an official government service portal focused on United States. Health insurance exchange platform operated under the Affordable Care Act for signing up for health coverage. Revenue comes mainly from federal budget allocation, supported by the other lines listed below.
- Federal budget allocation
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #1175 in this index
- Sector rank
- Leading government site in United States
- Global rank
- 3250
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| medicare.gov | ≈ 13.2 million / month | #1176 class competitor | — |
| ehealthinsurance.com | ≈ 9.9 million / month | #1177 class competitor | — |
What is HealthCare.gov?
HealthCare.gov (healthcare.gov) is an official government service portal serving users in United States. Health insurance exchange platform operated under the Affordable Care Act for signing up for health coverage. It ranks #1175 among the most visited websites in the country in this index, within the government category.
Who owns HealthCare.gov?
The site is operated by Centers for Medicare & Medicaid Services (CMS), founded by US Federal Government. The company was established in 2013 and is headquartered in Washington, D.C., USA. It employs around 2,000+.
Traffic and audience
Traffic estimates place HealthCare.gov at roughly 22 million visits per month, about 0.7 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How HealthCare.gov makes money
Revenue comes primarily from federal budget allocation, alongside .
Competitors in United States
Its closest rivals include medicare.gov, ehealthinsurance.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
HealthCare.gov is founded in Washington, D.C., USA.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #1175 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns HealthCare.gov?
HealthCare.gov is operated by Centers for Medicare & Medicaid Services (CMS). Government agency structure, based on public filings and press reporting.
Where is HealthCare.gov headquartered?
HealthCare.gov is headquartered in Washington, D.C., USA.
When was HealthCare.gov founded?
HealthCare.gov was founded in 2013 by US Federal Government.
How many employees does HealthCare.gov have?
HealthCare.gov employs approximately 2,000+ people.
What is HealthCare.gov's revenue?
HealthCare.gov's revenue: Undisclosed.
Who are HealthCare.gov's competitors?
Main competitors in United States include medicare.gov, ehealthinsurance.com.
How does HealthCare.gov make money?
Mainly federal budget allocation.
Is HealthCare.gov publicly traded?
HealthCare.gov's ownership: Government agency.
How many visitors does HealthCare.gov get?
Third-party estimates place HealthCare.gov at roughly 22 million visits per month, mostly from United States, with 69% mobile traffic.
Is HealthCare.gov safe?
HealthCare.gov is an established government site founded in 2013 and ranked #1175 in United States; use the official domain healthcare.gov and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshealthcare.gov
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos