NOAA
The ocean and atmospheric agency's site for weather, climate and fisheries data.
NOAA at a glance
NOAA is a government website and one of the most visited sites in United States, currently ranked #487 in the country. It was founded in 1970 by U.S. Government and is headquartered in Silver Spring, MD, USA. Today NOAA is owned by U.S. Department of Commerce. Our estimates put its audience at ≈ 45 million visits per month. The business earns money mainly through public funding. Its closest rivals include weather.gov, nasa.gov, usgs.gov.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 42.3 million / month | +2% |
| Q2 | ≈ 43.6 million / month | +3% |
| Q3 | ≈ 45 million / month | +3% |
| Q4 | ≈ 47.7 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 13.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| noaa | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in United States
Company information
- Website
- noaa.gov
- Sector
- Government
- Owner
- U.S. Department of Commerce
- Owner type
- Government agency
- Founders
- U.S. Government
- Founded
- 1970
- Headquarters
- Silver Spring, MD, USA
- Employees
- 12,000+
- Ownership
- U.S. Department of Commerce controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
NOAA operates an official government service portal focused on United States. The ocean and atmospheric agency's site for weather, climate and fisheries data. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #487 in this index
- Sector rank
- Leading government site in United States
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| weather.gov | ≈ 27 million / month | #488 class competitor | — |
| nasa.gov | ≈ 20.2 million / month | #489 class competitor | — |
| usgs.gov | ≈ 13.5 million / month | #490 class competitor | — |
What is NOAA?
NOAA (noaa.gov) is an official government service portal serving users in United States. The ocean and atmospheric agency's site for weather, climate and fisheries data. It ranks #487 among the most visited websites in the country in this index, within the government category.
Who owns NOAA?
The site is operated by U.S. Department of Commerce, founded by U.S. Government. The company was established in 1970 and is headquartered in Silver Spring, MD, USA. It employs around 12,000+.
Traffic and audience
Traffic estimates place NOAA at roughly 45 million visits per month, about 1.5 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How NOAA makes money
Revenue comes primarily from public funding, alongside .
Competitors in United States
Its closest rivals include weather.gov, nasa.gov, usgs.gov.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1970
NOAA is founded in Silver Spring, MD, USA.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #487 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns NOAA?
NOAA is operated by U.S. Department of Commerce. Government agency structure, based on public filings and press reporting.
Where is NOAA headquartered?
NOAA is headquartered in Silver Spring, MD, USA.
When was NOAA founded?
NOAA was founded in 1970 by U.S. Government.
How many employees does NOAA have?
NOAA employs approximately 12,000+ people.
What is NOAA's revenue?
NOAA's revenue: N/A (public service).
Who are NOAA's competitors?
Main competitors in United States include weather.gov, nasa.gov, usgs.gov.
How does NOAA make money?
Mainly public funding.
Is NOAA publicly traded?
NOAA's ownership: Government agency.
How many visitors does NOAA get?
Third-party estimates place NOAA at roughly 45 million visits per month, mostly from United States, with 69% mobile traffic.
Is NOAA safe?
NOAA is an established government site founded in 1970 and ranked #487 in United States; use the official domain noaa.gov and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnoaa.gov
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos