Government#484 in United States

U.S. Census Bureau

The official source of U.S. population, economic and demographic data.

census.gov ↗Updated September 2026

U.S. Census Bureau at a glance

U.S. Census Bureau is a government website and one of the most visited sites in United States, currently ranked #484 in the country. It was founded in 1902 by U.S. Government and is headquartered in Suitland, MD, USA. Today U.S. Census Bureau is owned by U.S. Department of Commerce. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through public funding. Its closest rivals include bls.gov, usa.gov, data.gov.

Traffic statistics

≈ 50 million
Monthly visits
≈ 11.5 million
Weekly visits
≈ 1.7 million
Daily visits
≈ 21 million / month
Unique visitors
1500
Global rank
#484 in United States
Country rank
≈ 4.6
Pages / visit
≈ 6 min
Avg. visit
≈ 43%
Bounce rate
≈ 69% mobile
Mobile traffic
≈ 19
Visits per second
#484
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 47 million / month+2%
Q2≈ 48.5 million / month+3%
Q3≈ 50 million / month+3%
Q4≈ 53 million / month+6%

Traffic sources

  • Direct49%
  • Organic search40%
  • Referral7%
  • Social3%
  • Email1%

Audience & demographics

  • Men51%
  • Women49%
  • Age 25-3427%
  • Age 35-4426%
  • Age 45-5423%

The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • United States94%

    Home market

  • Diaspora and neighbouring markets3%
  • Europe1%
  • North America1%
  • Rest of world1%

SEO profile

Estimated organic traffic
≈ 15 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
United States

Top organic keywords

KeywordPositionVolumeTraffic share
u.s. census bureau1Very highDominant
official applicationTop 10High—
tax paymentTop 10High—
id documentTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

Accessible HTML front endIdentity verification servicePostgreSQLHardened WAF

Advertising & analytics technologies

First-party analytics only

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 69% mobile
Position in country
Among the leading government apps in United States

Company information

Website
census.gov
Sector
Government
Owner
U.S. Department of Commerce
Owner type
Government agency
Founders
U.S. Government
Founded
1902
Headquarters
Suitland, MD, USA
Employees
4,000+
Ownership
U.S. Department of Commerce controls the platform. Ownership details are based on public filings and press reporting.
Revenue
N/A (public service)
Languages
English, Spanish
Top traffic sources
direct, organic search, referral

Financials

Revenue
N/A (public service)
Ownership
Government agency
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

U.S. Census Bureau operates an official government service portal focused on United States. The official source of U.S. population, economic and demographic data. Revenue comes mainly from public funding, supported by the other lines listed below.

  • Public funding

Products & services

Census data
American Community Survey

International presence

Primary market
United States
Expansion
Regional and diaspora audiences beyond the home market

Employee statistics

4,000+
Total employees

Customer statistics

≈ 21 million / month
Monthly reach
≈ 4.6 pages per visit, ≈ 6 min average session
Engagement

Website rankings

Country rank (United States)
#484 in this index
Sector rank
Leading government site in United States
Global rank
1500

Main competitors

bls.govusa.govdata.gov

Website comparisons

WebsiteMonthly visitsRankNotes
bls.gov≈ 30 million / month#485 class competitor—
usa.gov≈ 22.5 million / month#486 class competitor—
data.gov≈ 15 million / month#487 class competitor—

What is U.S. Census Bureau?

U.S. Census Bureau (census.gov) is an official government service portal serving users in United States. The official source of U.S. population, economic and demographic data. It ranks #484 among the most visited websites in the country in this index, within the government category.

Who owns U.S. Census Bureau?

The site is operated by U.S. Department of Commerce, founded by U.S. Government. The company was established in 1902 and is headquartered in Suitland, MD, USA. It employs around 4,000+.

Traffic and audience

Traffic estimates place U.S. Census Bureau at roughly 50 million visits per month, about 1.7 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.

How U.S. Census Bureau makes money

Revenue comes primarily from public funding, alongside .

Competitors in United States

Its closest rivals include bls.gov, usa.gov, data.gov.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 1902

    U.S. Census Bureau is founded in Suitland, MD, USA.

  2. Growth phase

    Expands its government offering and moves to a mobile-first product.

  3. Today

    Ranks #484 among the most visited websites in United States.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Official source for public services and documents
  • Digital identity login replaces office visits
  • No advertising or tracking clutter
  • Accessible design requirements

Cons

  • Navigation across departments is confusing
  • Peak-time queues and downtime
  • Some services still require paper steps
  • Support channels are limited

Key statistics

Founded1902
HeadquartersSuitland, MD, USA
Employees4,000+
Monthly visits≈ 50 million
Country rank#484 in United States
SectorGovernment
Primary marketUnited States
Founded1902
Monthly visits≈ 50 million

Frequently asked questions

Who owns U.S. Census Bureau?

U.S. Census Bureau is operated by U.S. Department of Commerce. Government agency structure, based on public filings and press reporting.

Where is U.S. Census Bureau headquartered?

U.S. Census Bureau is headquartered in Suitland, MD, USA.

When was U.S. Census Bureau founded?

U.S. Census Bureau was founded in 1902 by U.S. Government.

How many employees does U.S. Census Bureau have?

U.S. Census Bureau employs approximately 4,000+ people.

What is U.S. Census Bureau's revenue?

U.S. Census Bureau's revenue: N/A (public service).

Who are U.S. Census Bureau's competitors?

Main competitors in United States include bls.gov, usa.gov, data.gov.

How does U.S. Census Bureau make money?

Mainly public funding.

Is U.S. Census Bureau publicly traded?

U.S. Census Bureau's ownership: Government agency.

How many visitors does U.S. Census Bureau get?

Third-party estimates place U.S. Census Bureau at roughly 50 million visits per month, mostly from United States, with 69% mobile traffic.

Is U.S. Census Bureau safe?

U.S. Census Bureau is an established government site founded in 1902 and ranked #484 in United States; use the official domain census.gov and HTTPS.

Popular searches

u.s. census bureauu.s. census bureau loginu.s. census bureau appwho owns u.s. census bureauis u.s. census bureau safe

Data sources & confidence

  • Company website and public announcements
    census.gov
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    United States and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

More top websites in United States

Other Government websites