American Cancer Society
A nonprofit offering cancer information, support and research funding.
American Cancer Society at a glance
American Cancer Society is a health website and one of the most visited sites in United States, currently ranked #481 in the country. It was founded in 1913 by Physicians and business leaders and is headquartered in Atlanta, GA, USA. Today American Cancer Society is owned by American Cancer Society, Inc.. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through donations, events, grants. Its closest rivals include mayoclinic.org, webmd.com, nih.gov.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| american cancer society | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in United States
Company information
- Website
- cancer.org
- Sector
- Health
- Owner
- American Cancer Society, Inc.
- Owner type
- Nonprofit
- Founders
- Physicians and business leaders
- Founded
- 1913
- Headquarters
- Atlanta, GA, USA
- Employees
- 4,000+
- Ownership
- American Cancer Society, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $900 million annual revenue (est.)
- Languages
- English, Spanish
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $900 million annual revenue (est.)
- Ownership
- Nonprofit
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
American Cancer Society operates a health information and services platform focused on United States. A nonprofit offering cancer information, support and research funding. Revenue comes mainly from donations, supported by the other lines listed below.
- Donations
- Events
- Grants
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #481 in this index
- Sector rank
- Leading health site in United States
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mayoclinic.org | ≈ 18 million / month | #482 class competitor | — |
| webmd.com | ≈ 13.5 million / month | #483 class competitor | — |
| nih.gov | ≈ 9 million / month | #484 class competitor | — |
What is American Cancer Society?
American Cancer Society (cancer.org) is a health information and services platform serving users in United States. A nonprofit offering cancer information, support and research funding. It ranks #481 among the most visited websites in the country in this index, within the health category.
Who owns American Cancer Society?
The site is operated by American Cancer Society, Inc., founded by Physicians and business leaders. The company was established in 1913 and is headquartered in Atlanta, GA, USA. It employs around 4,000+.
Traffic and audience
Traffic estimates place American Cancer Society at roughly 30 million visits per month, about 1 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How American Cancer Society makes money
Revenue comes primarily from donations, alongside events, grants.
Competitors in United States
Its closest rivals include mayoclinic.org, webmd.com, nih.gov.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1913
American Cancer Society is founded in Atlanta, GA, USA.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #481 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns American Cancer Society?
American Cancer Society is operated by American Cancer Society, Inc.. Nonprofit structure, based on public filings and press reporting.
Where is American Cancer Society headquartered?
American Cancer Society is headquartered in Atlanta, GA, USA.
When was American Cancer Society founded?
American Cancer Society was founded in 1913 by Physicians and business leaders.
How many employees does American Cancer Society have?
American Cancer Society employs approximately 4,000+ people.
What is American Cancer Society's revenue?
American Cancer Society's revenue: ≈ $900 million annual revenue (est.).
Who are American Cancer Society's competitors?
Main competitors in United States include mayoclinic.org, webmd.com, nih.gov.
How does American Cancer Society make money?
Mainly donations, events, grants.
Is American Cancer Society publicly traded?
No — American Cancer Society is not listed as an independent public company; it is operated by American Cancer Society, Inc..
How many visitors does American Cancer Society get?
Third-party estimates place American Cancer Society at roughly 30 million visits per month, mostly from United States, with 75% mobile traffic.
Is American Cancer Society safe?
American Cancer Society is an established health site founded in 1913 and ranked #481 in United States; use the official domain cancer.org and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscancer.org
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos