Humana
A large health insurer known for Medicare Advantage plans.
Humana at a glance
Humana is a health website and one of the most visited sites in United States, currently ranked #477 in the country. It was founded in 1961 by David Jones Sr., Wendell Cherry and is headquartered in Louisville, KY, USA. Today Humana is owned by Humana Inc.. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through insurance premiums, services. Its closest rivals include unitedhealthcare.com, aetna.com, cigna.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| humana | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in United States
Company information
- Website
- humana.com
- Sector
- Health
- Owner
- Humana Inc.
- Owner type
- Public company
- Founders
- David Jones Sr., Wendell Cherry
- Founded
- 1961
- Headquarters
- Louisville, KY, USA
- Employees
- 65,000+
- Ownership
- Humana Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $115 billion annual revenue (est.)
- Languages
- English, Spanish
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $115 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Humana operates a health information and services platform focused on United States. A large health insurer known for Medicare Advantage plans. Revenue comes mainly from insurance premiums, supported by the other lines listed below.
- Insurance premiums
- Services
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #477 in this index
- Sector rank
- Leading health site in United States
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| unitedhealthcare.com | ≈ 15 million / month | #478 class competitor | — |
| aetna.com | ≈ 11.2 million / month | #479 class competitor | — |
| cigna.com | ≈ 7.5 million / month | #480 class competitor | — |
What is Humana?
Humana (humana.com) is a health information and services platform serving users in United States. A large health insurer known for Medicare Advantage plans. It ranks #477 among the most visited websites in the country in this index, within the health category.
Who owns Humana?
The site is operated by Humana Inc., founded by David Jones Sr., Wendell Cherry. The company was established in 1961 and is headquartered in Louisville, KY, USA. It employs around 65,000+.
Traffic and audience
Traffic estimates place Humana at roughly 25 million visits per month, about 0.8 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How Humana makes money
Revenue comes primarily from insurance premiums, alongside services.
Competitors in United States
Its closest rivals include unitedhealthcare.com, aetna.com, cigna.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1961
Humana is founded in Louisville, KY, USA.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #477 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns Humana?
Humana is operated by Humana Inc.. Public company structure, based on public filings and press reporting.
Where is Humana headquartered?
Humana is headquartered in Louisville, KY, USA.
When was Humana founded?
Humana was founded in 1961 by David Jones Sr., Wendell Cherry.
How many employees does Humana have?
Humana employs approximately 65,000+ people.
What is Humana's revenue?
Humana's revenue: ≈ $115 billion annual revenue (est.).
Who are Humana's competitors?
Main competitors in United States include unitedhealthcare.com, aetna.com, cigna.com.
How does Humana make money?
Mainly insurance premiums, services.
Is Humana publicly traded?
Humana's ownership: Public company.
How many visitors does Humana get?
Third-party estimates place Humana at roughly 25 million visits per month, mostly from United States, with 75% mobile traffic.
Is Humana safe?
Humana is an established health site founded in 1961 and ranked #477 in United States; use the official domain humana.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshumana.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos