Hims & Hers
A telehealth company selling prescription and wellness products for men and women.
Hims & Hers at a glance
Hims & Hers is a health website and one of the most visited sites in United States, currently ranked #477 in the country. It was founded in 2017 by Andrew Dudum, Jack Abraham, Joe Spector and is headquartered in San Francisco, CA, USA. Today Hims & Hers is owned by Hims & Hers Health, Inc.. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through subscriptions, product sales. Its closest rivals include ro.co, goodrx.com, teladoc.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| hims & hers | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in United States
Company information
- Website
- hims.com
- Sector
- Health
- Owner
- Hims & Hers Health, Inc.
- Owner type
- Public company
- Founders
- Andrew Dudum, Jack Abraham, Joe Spector
- Founded
- 2017
- Headquarters
- San Francisco, CA, USA
- Employees
- 2,000+
- Ownership
- Hims & Hers Health, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Hims & Hers operates a health information and services platform focused on United States. A telehealth company selling prescription and wellness products for men and women. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #477 in this index
- Sector rank
- Leading health site in United States
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ro.co | ≈ 18 million / month | #478 class competitor | — |
| goodrx.com | ≈ 13.5 million / month | #479 class competitor | — |
| teladoc.com | ≈ 9 million / month | #480 class competitor | — |
What is Hims & Hers?
Hims & Hers (hims.com) is a health information and services platform serving users in United States. A telehealth company selling prescription and wellness products for men and women. It ranks #477 among the most visited websites in the country in this index, within the health category.
Who owns Hims & Hers?
The site is operated by Hims & Hers Health, Inc., founded by Andrew Dudum, Jack Abraham, Joe Spector. The company was established in 2017 and is headquartered in San Francisco, CA, USA. It employs around 2,000+.
Traffic and audience
Traffic estimates place Hims & Hers at roughly 30 million visits per month, about 1 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How Hims & Hers makes money
Revenue comes primarily from subscriptions, alongside product sales.
Competitors in United States
Its closest rivals include ro.co, goodrx.com, teladoc.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2017
Hims & Hers is founded in San Francisco, CA, USA.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #477 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns Hims & Hers?
Hims & Hers is operated by Hims & Hers Health, Inc.. Public company structure, based on public filings and press reporting.
Where is Hims & Hers headquartered?
Hims & Hers is headquartered in San Francisco, CA, USA.
When was Hims & Hers founded?
Hims & Hers was founded in 2017 by Andrew Dudum, Jack Abraham, Joe Spector.
How many employees does Hims & Hers have?
Hims & Hers employs approximately 2,000+ people.
What is Hims & Hers's revenue?
Hims & Hers's revenue: ≈ $1.5 billion annual revenue (est.).
Who are Hims & Hers's competitors?
Main competitors in United States include ro.co, goodrx.com, teladoc.com.
How does Hims & Hers make money?
Mainly subscriptions, product sales.
Is Hims & Hers publicly traded?
Hims & Hers's ownership: Public company.
How many visitors does Hims & Hers get?
Third-party estimates place Hims & Hers at roughly 30 million visits per month, mostly from United States, with 75% mobile traffic.
Is Hims & Hers safe?
Hims & Hers is an established health site founded in 2017 and ranked #477 in United States; use the official domain hims.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshims.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos