Farmers Insurance
A U.S. insurer offering auto, home and life policies through an agent network.
Farmers Insurance at a glance
Farmers Insurance is a finance & banking website and one of the most visited sites in United States, currently ranked #476 in the country. It was founded in 1928 by John C. Tyler, Thomas E. Leavey and is headquartered in Woodland Hills, CA, USA. Today Farmers Insurance is owned by Farmers Group (Zurich Insurance). Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through insurance premiums, management fees. Its closest rivals include statefarm.com, allstate.com, geico.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| farmers insurance | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United States
Company information
- Website
- farmers.com
- Sector
- Finance & Banking
- Owner
- Farmers Group (Zurich Insurance)
- Owner type
- Subsidiary of public company
- Founders
- John C. Tyler, Thomas E. Leavey
- Founded
- 1928
- Headquarters
- Woodland Hills, CA, USA
- Employees
- 20,000+
- Ownership
- Farmers Group (Zurich Insurance) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $25 billion annual revenue (est.)
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $25 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Farmers Insurance operates a bank and digital financial platform focused on United States. A U.S. insurer offering auto, home and life policies through an agent network. Revenue comes mainly from insurance premiums, supported by the other lines listed below.
- Insurance premiums
- Management fees
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #476 in this index
- Sector rank
- Leading finance & banking site in United States
- Global rank
- 4500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| statefarm.com | ≈ 9 million / month | #477 class competitor | — |
| allstate.com | ≈ 6.7 million / month | #478 class competitor | — |
| geico.com | ≈ 4.5 million / month | #479 class competitor | — |
What is Farmers Insurance?
Farmers Insurance (farmers.com) is a bank and digital financial platform serving users in United States. A U.S. insurer offering auto, home and life policies through an agent network. It ranks #476 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Farmers Insurance?
The site is operated by Farmers Group (Zurich Insurance), founded by John C. Tyler, Thomas E. Leavey. The company was established in 1928 and is headquartered in Woodland Hills, CA, USA. It employs around 20,000+.
Traffic and audience
Traffic estimates place Farmers Insurance at roughly 15 million visits per month, about 0.5 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Farmers Insurance makes money
Revenue comes primarily from insurance premiums, alongside management fees.
Competitors in United States
Its closest rivals include statefarm.com, allstate.com, geico.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1928
Farmers Insurance is founded in Woodland Hills, CA, USA.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #476 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Farmers Insurance?
Farmers Insurance is operated by Farmers Group (Zurich Insurance). Subsidiary of public company structure, based on public filings and press reporting.
Where is Farmers Insurance headquartered?
Farmers Insurance is headquartered in Woodland Hills, CA, USA.
When was Farmers Insurance founded?
Farmers Insurance was founded in 1928 by John C. Tyler, Thomas E. Leavey.
How many employees does Farmers Insurance have?
Farmers Insurance employs approximately 20,000+ people.
What is Farmers Insurance's revenue?
Farmers Insurance's revenue: ≈ $25 billion annual revenue (est.).
Who are Farmers Insurance's competitors?
Main competitors in United States include statefarm.com, allstate.com, geico.com.
How does Farmers Insurance make money?
Mainly insurance premiums, management fees.
Is Farmers Insurance publicly traded?
Farmers Insurance's ownership: Subsidiary of public company.
How many visitors does Farmers Insurance get?
Third-party estimates place Farmers Insurance at roughly 15 million visits per month, mostly from United States, with 82% mobile traffic.
Is Farmers Insurance safe?
Farmers Insurance is an established finance & banking site founded in 1928 and ranked #476 in United States; use the official domain farmers.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsfarmers.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos