YES24
One of Korea's largest online bookstores, selling books, e-books, music and general merchandise.
YES24 at a glance
YES24 is an e-commerce website and one of the most visited sites in South Korea, currently ranked #152 in the country. It was founded in 1998 by Kim Dong-ho and is headquartered in Seoul, South Korea. Today YES24 is owned by YES24 Co., Ltd.. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through product sales, e-book sales. Its closest rivals include kyobobook.co.kr, aladin.co.kr, coupang.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| yes24 | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in South Korea
Company information
- Website
- yes24.com
- Sector
- E-commerce
- Owner
- YES24 Co., Ltd.
- Owner type
- Public company
- Founders
- Kim Dong-ho
- Founded
- 1998
- Headquarters
- Seoul, South Korea
- Employees
- 700+
- Ownership
- YES24 Co., Ltd. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $700 million annual revenue (est.)
- Languages
- Korean
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $700 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
YES24 operates an online retail and marketplace platform focused on South Korea. One of Korea's largest online bookstores, selling books, e-books, music and general merchandise. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- E-book sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #152 in this index
- Sector rank
- Leading e-commerce site in South Korea
- Global rank
- 2800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kyobobook.co.kr | ≈ 21 million / month | #153 class competitor | — |
| aladin.co.kr | ≈ 15.7 million / month | #154 class competitor | — |
| coupang.com | ≈ 10.5 million / month | #155 class competitor | — |
What is YES24?
YES24 (yes24.com) is an online retail and marketplace platform serving users in South Korea. One of Korea's largest online bookstores, selling books, e-books, music and general merchandise. It ranks #152 among the most visited websites in the country in this index, within the e-commerce category.
Who owns YES24?
The site is operated by YES24 Co., Ltd., founded by Kim Dong-ho. The company was established in 1998 and is headquartered in Seoul, South Korea. It employs around 700+.
Traffic and audience
Traffic estimates place YES24 at roughly 35 million visits per month, about 1.2 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How YES24 makes money
Revenue comes primarily from product sales, alongside e-book sales.
Competitors in South Korea
Its closest rivals include kyobobook.co.kr, aladin.co.kr, coupang.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
YES24 is founded in Seoul, South Korea.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #152 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns YES24?
YES24 is operated by YES24 Co., Ltd.. Public company structure, based on public filings and press reporting.
Where is YES24 headquartered?
YES24 is headquartered in Seoul, South Korea.
When was YES24 founded?
YES24 was founded in 1998 by Kim Dong-ho.
How many employees does YES24 have?
YES24 employs approximately 700+ people.
What is YES24's revenue?
YES24's revenue: ≈ $700 million annual revenue (est.).
Who are YES24's competitors?
Main competitors in South Korea include kyobobook.co.kr, aladin.co.kr, coupang.com.
How does YES24 make money?
Mainly product sales, e-book sales.
Is YES24 publicly traded?
YES24's ownership: Public company.
How many visitors does YES24 get?
Third-party estimates place YES24 at roughly 35 million visits per month, mostly from South Korea, with 76% mobile traffic.
Is YES24 safe?
YES24 is an established e-commerce site founded in 1998 and ranked #152 in South Korea; use the official domain yes24.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsyes24.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos