Toss
A Korean fintech super-app for payments, banking, investing and credit.
Toss at a glance
Toss is a finance & banking website and one of the most visited sites in South Korea, currently ranked #148 in the country. It was founded in 2015 by Lee Seung-gun and is headquartered in Seoul, South Korea. Today Toss is owned by Viva Republica. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through payment fees, lending commissions, advertising. Its closest rivals include kakaopay.com, kbstar.com, naverpay.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| toss | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in South Korea
Company information
- Website
- toss.im
- Sector
- Finance & Banking
- Owner
- Viva Republica
- Owner type
- Private company
- Founders
- Lee Seung-gun
- Founded
- 2015
- Headquarters
- Seoul, South Korea
- Employees
- 2,500+
- Ownership
- Viva Republica controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- Korean
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Toss operates a bank and digital financial platform focused on South Korea. A Korean fintech super-app for payments, banking, investing and credit. Revenue comes mainly from payment fees, supported by the other lines listed below.
- Payment fees
- Lending commissions
- Advertising
Products & services
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #148 in this index
- Sector rank
- Leading finance & banking site in South Korea
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kakaopay.com | ≈ 36 million / month | #149 class competitor | — |
| kbstar.com | ≈ 27 million / month | #150 class competitor | — |
| naverpay.com | ≈ 18 million / month | #151 class competitor | — |
What is Toss?
Toss (toss.im) is a bank and digital financial platform serving users in South Korea. A Korean fintech super-app for payments, banking, investing and credit. It ranks #148 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Toss?
The site is operated by Viva Republica, founded by Lee Seung-gun. The company was established in 2015 and is headquartered in Seoul, South Korea. It employs around 2,500+.
Traffic and audience
Traffic estimates place Toss at roughly 60 million visits per month, about 2 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Toss makes money
Revenue comes primarily from payment fees, alongside lending commissions, advertising.
Competitors in South Korea
Its closest rivals include kakaopay.com, kbstar.com, naverpay.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
Toss is founded in Seoul, South Korea.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #148 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Toss?
Toss is operated by Viva Republica. Private company structure, based on public filings and press reporting.
Where is Toss headquartered?
Toss is headquartered in Seoul, South Korea.
When was Toss founded?
Toss was founded in 2015 by Lee Seung-gun.
How many employees does Toss have?
Toss employs approximately 2,500+ people.
What is Toss's revenue?
Toss's revenue: ≈ $1 billion annual revenue (est.).
Who are Toss's competitors?
Main competitors in South Korea include kakaopay.com, kbstar.com, naverpay.com.
How does Toss make money?
Mainly payment fees, lending commissions, advertising.
Is Toss publicly traded?
No — Toss is not listed as an independent public company; it is operated by Viva Republica.
How many visitors does Toss get?
Third-party estimates place Toss at roughly 60 million visits per month, mostly from South Korea, with 82% mobile traffic.
Is Toss safe?
Toss is an established finance & banking site founded in 2015 and ranked #148 in South Korea; use the official domain toss.im and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstoss.im
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos