Naver Pay
Naver's payment and points service used across Korean online shopping.
Naver Pay at a glance
Naver Pay is a finance & banking website and one of the most visited sites in South Korea, currently ranked #160 in the country. It was founded in 2015 by Naver and is headquartered in Seongnam, South Korea. Today Naver Pay is owned by Naver Financial (Naver Corporation). Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through payment fees, financial services commissions. Its closest rivals include kakaopay.com, toss.im, coupang.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| naver pay | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in South Korea
Company information
- Website
- naverpay.com
- Sector
- Finance & Banking
- Owner
- Naver Financial (Naver Corporation)
- Owner type
- Subsidiary of public company
- Founders
- Naver
- Founded
- 2015
- Headquarters
- Seongnam, South Korea
- Employees
- 1,000+
- Ownership
- Naver Financial (Naver Corporation) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- Korean
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Naver Pay operates a bank and digital financial platform focused on South Korea. Naver's payment and points service used across Korean online shopping. Revenue comes mainly from payment fees, supported by the other lines listed below.
- Payment fees
- Financial services commissions
Products & services
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #160 in this index
- Sector rank
- Leading finance & banking site in South Korea
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kakaopay.com | ≈ 18 million / month | #161 class competitor | — |
| toss.im | ≈ 13.5 million / month | #162 class competitor | — |
| coupang.com | ≈ 9 million / month | #163 class competitor | — |
What is Naver Pay?
Naver Pay (naverpay.com) is a bank and digital financial platform serving users in South Korea. Naver's payment and points service used across Korean online shopping. It ranks #160 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Naver Pay?
The site is operated by Naver Financial (Naver Corporation), founded by Naver. The company was established in 2015 and is headquartered in Seongnam, South Korea. It employs around 1,000+.
Traffic and audience
Traffic estimates place Naver Pay at roughly 30 million visits per month, about 1 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Naver Pay makes money
Revenue comes primarily from payment fees, alongside financial services commissions.
Competitors in South Korea
Its closest rivals include kakaopay.com, toss.im, coupang.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
Naver Pay is founded in Seongnam, South Korea.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #160 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Naver Pay?
Naver Pay is operated by Naver Financial (Naver Corporation). Subsidiary of public company structure, based on public filings and press reporting.
Where is Naver Pay headquartered?
Naver Pay is headquartered in Seongnam, South Korea.
When was Naver Pay founded?
Naver Pay was founded in 2015 by Naver.
How many employees does Naver Pay have?
Naver Pay employs approximately 1,000+ people.
What is Naver Pay's revenue?
Naver Pay's revenue: ≈ $1 billion annual revenue (est.).
Who are Naver Pay's competitors?
Main competitors in South Korea include kakaopay.com, toss.im, coupang.com.
How does Naver Pay make money?
Mainly payment fees, financial services commissions.
Is Naver Pay publicly traded?
Naver Pay's ownership: Subsidiary of public company.
How many visitors does Naver Pay get?
Third-party estimates place Naver Pay at roughly 30 million visits per month, mostly from South Korea, with 82% mobile traffic.
Is Naver Pay safe?
Naver Pay is an established finance & banking site founded in 2015 and ranked #160 in South Korea; use the official domain naverpay.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnaverpay.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos