Hyundai Card
The site of a Korean card issuer known for premium cards and design-led branding.
Hyundai Card at a glance
Hyundai Card is a finance & banking website and one of the most visited sites in South Korea, currently ranked #164 in the country. It was founded in 2001 by Hyundai Motor Group and is headquartered in Seoul, South Korea. Today Hyundai Card is owned by Hyundai Card Co.. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through interchange fees, card interest, fees. Its closest rivals include samsungcard.com, shinhancard.com, kbstar.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| hyundai card | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in South Korea
Company information
- Website
- hyundaicard.com
- Sector
- Finance & Banking
- Owner
- Hyundai Card Co.
- Owner type
- Private company
- Founders
- Hyundai Motor Group
- Founded
- 2001
- Headquarters
- Seoul, South Korea
- Employees
- 1,500+
- Ownership
- Hyundai Card Co. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2.5 billion annual revenue (est.)
- Languages
- Korean
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $2.5 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Hyundai Card operates a bank and digital financial platform focused on South Korea. The site of a Korean card issuer known for premium cards and design-led branding. Revenue comes mainly from interchange fees, supported by the other lines listed below.
- Interchange fees
- Card interest
- Fees
Products & services
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #164 in this index
- Sector rank
- Leading finance & banking site in South Korea
- Global rank
- 4500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| samsungcard.com | ≈ 9 million / month | #165 class competitor | — |
| shinhancard.com | ≈ 6.7 million / month | #166 class competitor | — |
| kbstar.com | ≈ 4.5 million / month | #167 class competitor | — |
What is Hyundai Card?
Hyundai Card (hyundaicard.com) is a bank and digital financial platform serving users in South Korea. The site of a Korean card issuer known for premium cards and design-led branding. It ranks #164 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Hyundai Card?
The site is operated by Hyundai Card Co., founded by Hyundai Motor Group. The company was established in 2001 and is headquartered in Seoul, South Korea. It employs around 1,500+.
Traffic and audience
Traffic estimates place Hyundai Card at roughly 15 million visits per month, about 0.5 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Hyundai Card makes money
Revenue comes primarily from interchange fees, alongside card interest, fees.
Competitors in South Korea
Its closest rivals include samsungcard.com, shinhancard.com, kbstar.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2001
Hyundai Card is founded in Seoul, South Korea.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #164 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Hyundai Card?
Hyundai Card is operated by Hyundai Card Co.. Private company structure, based on public filings and press reporting.
Where is Hyundai Card headquartered?
Hyundai Card is headquartered in Seoul, South Korea.
When was Hyundai Card founded?
Hyundai Card was founded in 2001 by Hyundai Motor Group.
How many employees does Hyundai Card have?
Hyundai Card employs approximately 1,500+ people.
What is Hyundai Card's revenue?
Hyundai Card's revenue: ≈ $2.5 billion annual revenue (est.).
Who are Hyundai Card's competitors?
Main competitors in South Korea include samsungcard.com, shinhancard.com, kbstar.com.
How does Hyundai Card make money?
Mainly interchange fees, card interest, fees.
Is Hyundai Card publicly traded?
No — Hyundai Card is not listed as an independent public company; it is operated by Hyundai Card Co..
How many visitors does Hyundai Card get?
Third-party estimates place Hyundai Card at roughly 15 million visits per month, mostly from South Korea, with 82% mobile traffic.
Is Hyundai Card safe?
Hyundai Card is an established finance & banking site founded in 2001 and ranked #164 in South Korea; use the official domain hyundaicard.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshyundaicard.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos