Samsung Fire & Marine Insurance
The site of Korea's largest non-life insurer for auto, home and travel insurance.
Samsung Fire & Marine Insurance at a glance
Samsung Fire & Marine Insurance is a finance & banking website and one of the most visited sites in South Korea, currently ranked #167 in the country. It was founded in 1952 by Not publicly disclosed and is headquartered in Seoul, South Korea. Today Samsung Fire & Marine Insurance is owned by Samsung Fire & Marine Insurance Co.. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through insurance premiums, investment income. Its closest rivals include samsunglife.com, kbinsure.co.kr, hi.co.kr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| samsung fire & marine insurance | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in South Korea
Company information
- Website
- samsungfire.com
- Sector
- Finance & Banking
- Owner
- Samsung Fire & Marine Insurance Co.
- Owner type
- Public company
- Founders
- Not publicly disclosed
- Founded
- 1952
- Headquarters
- Seoul, South Korea
- Employees
- 5,000+
- Ownership
- Samsung Fire & Marine Insurance Co. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $17 billion annual revenue (est.)
- Languages
- Korean
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $17 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Samsung Fire & Marine Insurance operates a bank and digital financial platform focused on South Korea. The site of Korea's largest non-life insurer for auto, home and travel insurance. Revenue comes mainly from insurance premiums, supported by the other lines listed below.
- Insurance premiums
- Investment income
Products & services
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #167 in this index
- Sector rank
- Leading finance & banking site in South Korea
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| samsunglife.com | ≈ 7.2 million / month | #168 class competitor | — |
| kbinsure.co.kr | ≈ 5.4 million / month | #169 class competitor | — |
| hi.co.kr | ≈ 3.6 million / month | #170 class competitor | — |
What is Samsung Fire & Marine Insurance?
Samsung Fire & Marine Insurance (samsungfire.com) is a bank and digital financial platform serving users in South Korea. The site of Korea's largest non-life insurer for auto, home and travel insurance. It ranks #167 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Samsung Fire & Marine Insurance?
The site is operated by Samsung Fire & Marine Insurance Co., founded by Not publicly disclosed. The company was established in 1952 and is headquartered in Seoul, South Korea. It employs around 5,000+.
Traffic and audience
Traffic estimates place Samsung Fire & Marine Insurance at roughly 12 million visits per month, about 0.4 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Samsung Fire & Marine Insurance makes money
Revenue comes primarily from insurance premiums, alongside investment income.
Competitors in South Korea
Its closest rivals include samsunglife.com, kbinsure.co.kr, hi.co.kr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1952
Samsung Fire & Marine Insurance is founded in Seoul, South Korea.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #167 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Samsung Fire & Marine Insurance?
Samsung Fire & Marine Insurance is operated by Samsung Fire & Marine Insurance Co.. Public company structure, based on public filings and press reporting.
Where is Samsung Fire & Marine Insurance headquartered?
Samsung Fire & Marine Insurance is headquartered in Seoul, South Korea.
When was Samsung Fire & Marine Insurance founded?
Samsung Fire & Marine Insurance was founded in 1952 by Not publicly disclosed.
How many employees does Samsung Fire & Marine Insurance have?
Samsung Fire & Marine Insurance employs approximately 5,000+ people.
What is Samsung Fire & Marine Insurance's revenue?
Samsung Fire & Marine Insurance's revenue: ≈ $17 billion annual revenue (est.).
Who are Samsung Fire & Marine Insurance's competitors?
Main competitors in South Korea include samsunglife.com, kbinsure.co.kr, hi.co.kr.
How does Samsung Fire & Marine Insurance make money?
Mainly insurance premiums, investment income.
Is Samsung Fire & Marine Insurance publicly traded?
Samsung Fire & Marine Insurance's ownership: Public company.
How many visitors does Samsung Fire & Marine Insurance get?
Third-party estimates place Samsung Fire & Marine Insurance at roughly 12 million visits per month, mostly from South Korea, with 82% mobile traffic.
Is Samsung Fire & Marine Insurance safe?
Samsung Fire & Marine Insurance is an established finance & banking site founded in 1952 and ranked #167 in South Korea; use the official domain samsungfire.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssamsungfire.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos