Upbit
South Korea's largest cryptocurrency exchange by trading volume.
Upbit at a glance
Upbit is a finance & banking website and one of the most visited sites in South Korea, currently ranked #168 in the country. It was founded in 2017 by Song Chi-hyung, Kim Hyung-nyeon and is headquartered in Seoul, South Korea. Today Upbit is owned by Dunamu Inc.. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through trading fees, withdrawal fees. Its closest rivals include bithumb.com, coinone.co.kr, korbit.co.kr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| upbit | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in South Korea
Company information
- Website
- upbit.com
- Sector
- Finance & Banking
- Owner
- Dunamu Inc.
- Owner type
- Private company
- Founders
- Song Chi-hyung, Kim Hyung-nyeon
- Founded
- 2017
- Headquarters
- Seoul, South Korea
- Employees
- 700+
- Ownership
- Dunamu Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- Korean, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Upbit operates a bank and digital financial platform focused on South Korea. South Korea's largest cryptocurrency exchange by trading volume. Revenue comes mainly from trading fees, supported by the other lines listed below.
- Trading fees
- Withdrawal fees
Products & services
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #168 in this index
- Sector rank
- Leading finance & banking site in South Korea
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bithumb.com | ≈ 15 million / month | #169 class competitor | — |
| coinone.co.kr | ≈ 11.2 million / month | #170 class competitor | — |
| korbit.co.kr | ≈ 7.5 million / month | #171 class competitor | — |
What is Upbit?
Upbit (upbit.com) is a bank and digital financial platform serving users in South Korea. South Korea's largest cryptocurrency exchange by trading volume. It ranks #168 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Upbit?
The site is operated by Dunamu Inc., founded by Song Chi-hyung, Kim Hyung-nyeon. The company was established in 2017 and is headquartered in Seoul, South Korea. It employs around 700+.
Traffic and audience
Traffic estimates place Upbit at roughly 25 million visits per month, about 0.8 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Upbit makes money
Revenue comes primarily from trading fees, alongside withdrawal fees.
Competitors in South Korea
Its closest rivals include bithumb.com, coinone.co.kr, korbit.co.kr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2017
Upbit is founded in Seoul, South Korea.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #168 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Upbit?
Upbit is operated by Dunamu Inc.. Private company structure, based on public filings and press reporting.
Where is Upbit headquartered?
Upbit is headquartered in Seoul, South Korea.
When was Upbit founded?
Upbit was founded in 2017 by Song Chi-hyung, Kim Hyung-nyeon.
How many employees does Upbit have?
Upbit employs approximately 700+ people.
What is Upbit's revenue?
Upbit's revenue: ≈ $1 billion annual revenue (est.).
Who are Upbit's competitors?
Main competitors in South Korea include bithumb.com, coinone.co.kr, korbit.co.kr.
How does Upbit make money?
Mainly trading fees, withdrawal fees.
Is Upbit publicly traded?
No — Upbit is not listed as an independent public company; it is operated by Dunamu Inc..
How many visitors does Upbit get?
Third-party estimates place Upbit at roughly 25 million visits per month, mostly from South Korea, with 82% mobile traffic.
Is Upbit safe?
Upbit is an established finance & banking site founded in 2017 and ranked #168 in South Korea; use the official domain upbit.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsupbit.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos