Hochi Shimbun
A sports newspaper from the Yomiuri group focused on baseball and entertainment news.
Hochi Shimbun at a glance
Hochi Shimbun is a sports website and one of the most visited sites in Japan, currently ranked #108 in the country. It was founded in 1872 by Not publicly disclosed and is headquartered in Tokyo, Japan. Today Hochi Shimbun is owned by Hochi Shimbun Co., Ltd. (Yomiuri group). Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through digital advertising, print sales. Its closest rivals include nikkansports.com, sponichi.co.jp, sanspo.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| hochi shimbun | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Japan
Company information
- Website
- hochi.co.jp
- Sector
- Sports
- Owner
- Hochi Shimbun Co., Ltd. (Yomiuri group)
- Owner type
- Subsidiary of private company
- Founders
- Not publicly disclosed
- Founded
- 1872
- Headquarters
- Tokyo, Japan
- Employees
- 400+
- Ownership
- Hochi Shimbun Co., Ltd. (Yomiuri group) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $150 million annual revenue (est.)
- Languages
- Japanese
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $150 million annual revenue (est.)
- Ownership
- Subsidiary of private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Hochi Shimbun operates a sports media platform focused on Japan. A sports newspaper from the Yomiuri group focused on baseball and entertainment news. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Print sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #108 in this index
- Sector rank
- Leading sports site in Japan
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| nikkansports.com | ≈ 30 million / month | #109 class competitor | — |
| sponichi.co.jp | ≈ 22.5 million / month | #110 class competitor | — |
| sanspo.com | ≈ 15 million / month | #111 class competitor | — |
What is Hochi Shimbun?
Hochi Shimbun (hochi.co.jp) is a sports media platform serving users in Japan. A sports newspaper from the Yomiuri group focused on baseball and entertainment news. It ranks #108 among the most visited websites in the country in this index, within the sports category.
Who owns Hochi Shimbun?
The site is operated by Hochi Shimbun Co., Ltd. (Yomiuri group), founded by Not publicly disclosed. The company was established in 1872 and is headquartered in Tokyo, Japan. It employs around 400+.
Traffic and audience
Traffic estimates place Hochi Shimbun at roughly 50 million visits per month, about 1.7 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Hochi Shimbun makes money
Revenue comes primarily from digital advertising, alongside print sales.
Competitors in Japan
Its closest rivals include nikkansports.com, sponichi.co.jp, sanspo.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1872
Hochi Shimbun is founded in Tokyo, Japan.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #108 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Hochi Shimbun?
Hochi Shimbun is operated by Hochi Shimbun Co., Ltd. (Yomiuri group). Subsidiary of private company structure, based on public filings and press reporting.
Where is Hochi Shimbun headquartered?
Hochi Shimbun is headquartered in Tokyo, Japan.
When was Hochi Shimbun founded?
Hochi Shimbun was founded in 1872 by Not publicly disclosed.
How many employees does Hochi Shimbun have?
Hochi Shimbun employs approximately 400+ people.
What is Hochi Shimbun's revenue?
Hochi Shimbun's revenue: ≈ $150 million annual revenue (est.).
Who are Hochi Shimbun's competitors?
Main competitors in Japan include nikkansports.com, sponichi.co.jp, sanspo.com.
How does Hochi Shimbun make money?
Mainly digital advertising, print sales.
Is Hochi Shimbun publicly traded?
No — Hochi Shimbun is not listed as an independent public company; it is operated by Hochi Shimbun Co., Ltd. (Yomiuri group).
How many visitors does Hochi Shimbun get?
Third-party estimates place Hochi Shimbun at roughly 50 million visits per month, mostly from Japan, with 83% mobile traffic.
Is Hochi Shimbun safe?
Hochi Shimbun is an established sports site founded in 1872 and ranked #108 in Japan; use the official domain hochi.co.jp and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshochi.co.jp
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos