KBO
The official site of the Korea Baseball Organization with schedules, standings and stats.
KBO at a glance
KBO is a sports website and one of the most visited sites in South Korea, currently ranked #199 in the country. It was founded in 1982 by Korean professional baseball clubs and is headquartered in Seoul, South Korea. Today KBO is owned by Korea Baseball Organization. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through media rights, sponsorships. Its closest rivals include sports.naver.com, chosun.com, donga.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| kbo | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in South Korea
Company information
- Website
- koreabaseball.com
- Sector
- Sports
- Owner
- Korea Baseball Organization
- Owner type
- Nonprofit association
- Founders
- Korean professional baseball clubs
- Founded
- 1982
- Headquarters
- Seoul, South Korea
- Employees
- 100+
- Ownership
- Korea Baseball Organization controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- Korean, English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Nonprofit association
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
KBO operates a sports media platform focused on South Korea. The official site of the Korea Baseball Organization with schedules, standings and stats. Revenue comes mainly from media rights, supported by the other lines listed below.
- Media rights
- Sponsorships
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #199 in this index
- Sector rank
- Leading sports site in South Korea
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sports.naver.com | ≈ 15 million / month | #200 class competitor | — |
| chosun.com | ≈ 11.2 million / month | #201 class competitor | — |
| donga.com | ≈ 7.5 million / month | #202 class competitor | — |
What is KBO?
KBO (koreabaseball.com) is a sports media platform serving users in South Korea. The official site of the Korea Baseball Organization with schedules, standings and stats. It ranks #199 among the most visited websites in the country in this index, within the sports category.
Who owns KBO?
The site is operated by Korea Baseball Organization, founded by Korean professional baseball clubs. The company was established in 1982 and is headquartered in Seoul, South Korea. It employs around 100+.
Traffic and audience
Traffic estimates place KBO at roughly 25 million visits per month, about 0.8 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How KBO makes money
Revenue comes primarily from media rights, alongside sponsorships.
Competitors in South Korea
Its closest rivals include sports.naver.com, chosun.com, donga.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1982
KBO is founded in Seoul, South Korea.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #199 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns KBO?
KBO is operated by Korea Baseball Organization. Nonprofit association structure, based on public filings and press reporting.
Where is KBO headquartered?
KBO is headquartered in Seoul, South Korea.
When was KBO founded?
KBO was founded in 1982 by Korean professional baseball clubs.
How many employees does KBO have?
KBO employs approximately 100+ people.
What is KBO's revenue?
KBO's revenue: ≈ $100 million annual revenue (est.).
Who are KBO's competitors?
Main competitors in South Korea include sports.naver.com, chosun.com, donga.com.
How does KBO make money?
Mainly media rights, sponsorships.
Is KBO publicly traded?
No — KBO is not listed as an independent public company; it is operated by Korea Baseball Organization.
How many visitors does KBO get?
Third-party estimates place KBO at roughly 25 million visits per month, mostly from South Korea, with 83% mobile traffic.
Is KBO safe?
KBO is an established sports site founded in 1982 and ranked #199 in South Korea; use the official domain koreabaseball.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskoreabaseball.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos