Sanspo
A Japanese sports and entertainment newspaper site from the Sankei group.
Sanspo at a glance
Sanspo is a sports website and one of the most visited sites in Japan, currently ranked #107 in the country. It was founded in 1955 by Not publicly disclosed and is headquartered in Tokyo, Japan. Today Sanspo is owned by Sankei Shimbun Co., Ltd.. Our estimates put its audience at ≈ 70 million visits per month. The business earns money mainly through digital advertising, print sales. Its closest rivals include nikkansports.com, sponichi.co.jp, hochi.co.jp.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 65.8 million / month | +2% |
| Q2 | ≈ 67.9 million / month | +3% |
| Q3 | ≈ 70 million / month | +3% |
| Q4 | ≈ 74.2 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 21 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sanspo | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Japan
Company information
- Website
- sanspo.com
- Sector
- Sports
- Owner
- Sankei Shimbun Co., Ltd.
- Owner type
- Subsidiary of private company
- Founders
- Not publicly disclosed
- Founded
- 1955
- Headquarters
- Tokyo, Japan
- Employees
- 400+
- Ownership
- Sankei Shimbun Co., Ltd. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $150 million annual revenue (est.)
- Languages
- Japanese
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $150 million annual revenue (est.)
- Ownership
- Subsidiary of private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Sanspo operates a sports media platform focused on Japan. A Japanese sports and entertainment newspaper site from the Sankei group. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Print sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #107 in this index
- Sector rank
- Leading sports site in Japan
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| nikkansports.com | ≈ 42 million / month | #108 class competitor | — |
| sponichi.co.jp | ≈ 31.5 million / month | #109 class competitor | — |
| hochi.co.jp | ≈ 21 million / month | #110 class competitor | — |
What is Sanspo?
Sanspo (sanspo.com) is a sports media platform serving users in Japan. A Japanese sports and entertainment newspaper site from the Sankei group. It ranks #107 among the most visited websites in the country in this index, within the sports category.
Who owns Sanspo?
The site is operated by Sankei Shimbun Co., Ltd., founded by Not publicly disclosed. The company was established in 1955 and is headquartered in Tokyo, Japan. It employs around 400+.
Traffic and audience
Traffic estimates place Sanspo at roughly 70 million visits per month, about 2.3 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Sanspo makes money
Revenue comes primarily from digital advertising, alongside print sales.
Competitors in Japan
Its closest rivals include nikkansports.com, sponichi.co.jp, hochi.co.jp.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1955
Sanspo is founded in Tokyo, Japan.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #107 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Sanspo?
Sanspo is operated by Sankei Shimbun Co., Ltd.. Subsidiary of private company structure, based on public filings and press reporting.
Where is Sanspo headquartered?
Sanspo is headquartered in Tokyo, Japan.
When was Sanspo founded?
Sanspo was founded in 1955 by Not publicly disclosed.
How many employees does Sanspo have?
Sanspo employs approximately 400+ people.
What is Sanspo's revenue?
Sanspo's revenue: ≈ $150 million annual revenue (est.).
Who are Sanspo's competitors?
Main competitors in Japan include nikkansports.com, sponichi.co.jp, hochi.co.jp.
How does Sanspo make money?
Mainly digital advertising, print sales.
Is Sanspo publicly traded?
No — Sanspo is not listed as an independent public company; it is operated by Sankei Shimbun Co., Ltd..
How many visitors does Sanspo get?
Third-party estimates place Sanspo at roughly 70 million visits per month, mostly from Japan, with 83% mobile traffic.
Is Sanspo safe?
Sanspo is an established sports site founded in 1955 and ranked #107 in Japan; use the official domain sanspo.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssanspo.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos