Toyo Keizai Online
A business news site from a long-established Japanese economic publisher.
Toyo Keizai Online at a glance
Toyo Keizai Online is a news & media website and one of the most visited sites in Japan, currently ranked #111 in the country. It was founded in 1895 by Not publicly disclosed and is headquartered in Tokyo, Japan. Today Toyo Keizai Online is owned by Toyo Keizai Inc.. Our estimates put its audience at ≈ 110 million visits per month. The business earns money mainly through digital advertising, subscriptions, magazine sales. Its closest rivals include diamond.jp, president.jp, nikkei.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 103 million / month | +2% |
| Q2 | ≈ 107 million / month | +3% |
| Q3 | ≈ 110 million / month | +3% |
| Q4 | ≈ 117 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 33 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| toyo keizai online | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Japan
Company information
- Website
- toyokeizai.net
- Sector
- News & Media
- Owner
- Toyo Keizai Inc.
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 1895
- Headquarters
- Tokyo, Japan
- Employees
- 300+
- Ownership
- Toyo Keizai Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $120 million annual revenue (est.)
- Languages
- Japanese
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $120 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Toyo Keizai Online operates a news and media publisher focused on Japan. A business news site from a long-established Japanese economic publisher. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Subscriptions
- Magazine sales
Products & services
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #111 in this index
- Sector rank
- Leading news & media site in Japan
- Global rank
- 1000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| diamond.jp | ≈ 66 million / month | #112 class competitor | — |
| president.jp | ≈ 49.5 million / month | #113 class competitor | — |
| nikkei.com | ≈ 33 million / month | #114 class competitor | — |
What is Toyo Keizai Online?
Toyo Keizai Online (toyokeizai.net) is a news and media publisher serving users in Japan. A business news site from a long-established Japanese economic publisher. It ranks #111 among the most visited websites in the country in this index, within the news & media category.
Who owns Toyo Keizai Online?
The site is operated by Toyo Keizai Inc., founded by Not publicly disclosed. The company was established in 1895 and is headquartered in Tokyo, Japan. It employs around 300+.
Traffic and audience
Traffic estimates place Toyo Keizai Online at roughly 110 million visits per month, about 3.7 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Toyo Keizai Online makes money
Revenue comes primarily from digital advertising, alongside subscriptions, magazine sales.
Competitors in Japan
Its closest rivals include diamond.jp, president.jp, nikkei.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1895
Toyo Keizai Online is founded in Tokyo, Japan.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #111 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Toyo Keizai Online?
Toyo Keizai Online is operated by Toyo Keizai Inc.. Private company structure, based on public filings and press reporting.
Where is Toyo Keizai Online headquartered?
Toyo Keizai Online is headquartered in Tokyo, Japan.
When was Toyo Keizai Online founded?
Toyo Keizai Online was founded in 1895 by Not publicly disclosed.
How many employees does Toyo Keizai Online have?
Toyo Keizai Online employs approximately 300+ people.
What is Toyo Keizai Online's revenue?
Toyo Keizai Online's revenue: ≈ $120 million annual revenue (est.).
Who are Toyo Keizai Online's competitors?
Main competitors in Japan include diamond.jp, president.jp, nikkei.com.
How does Toyo Keizai Online make money?
Mainly digital advertising, subscriptions, magazine sales.
Is Toyo Keizai Online publicly traded?
No — Toyo Keizai Online is not listed as an independent public company; it is operated by Toyo Keizai Inc..
How many visitors does Toyo Keizai Online get?
Third-party estimates place Toyo Keizai Online at roughly 110 million visits per month, mostly from Japan, with 79% mobile traffic.
Is Toyo Keizai Online safe?
Toyo Keizai Online is an established news & media site founded in 1895 and ranked #111 in Japan; use the official domain toyokeizai.net and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstoyokeizai.net
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos