Valor Econômico
Brazil's leading business and financial daily, available mainly by subscription.
Valor Econômico at a glance
Valor Econômico is a news & media website and one of the most visited sites in Brazil, currently ranked #110 in the country. It was founded in 2000 by Grupo Globo, Grupo Folha and is headquartered in São Paulo, Brazil. Today Valor Econômico is owned by Valor Econômico (Globo / Folha). Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through subscriptions, digital advertising, events. Its closest rivals include exame.com, infomoney.com.br, estadao.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| valor econômico | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Brazil
Company information
- Website
- valor.globo.com
- Sector
- News & Media
- Owner
- Valor Econômico (Globo / Folha)
- Owner type
- Private company
- Founders
- Grupo Globo, Grupo Folha
- Founded
- 2000
- Headquarters
- São Paulo, Brazil
- Employees
- 500+
- Ownership
- Valor Econômico (Globo / Folha) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $130 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $130 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Valor Econômico operates a news and media publisher focused on Brazil. Brazil's leading business and financial daily, available mainly by subscription. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Digital advertising
- Events
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #110 in this index
- Sector rank
- Leading news & media site in Brazil
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| exame.com | ≈ 18 million / month | #111 class competitor | — |
| infomoney.com.br | ≈ 13.5 million / month | #112 class competitor | — |
| estadao.com.br | ≈ 9 million / month | #113 class competitor | — |
What is Valor Econômico?
Valor Econômico (valor.globo.com) is a news and media publisher serving users in Brazil. Brazil's leading business and financial daily, available mainly by subscription. It ranks #110 among the most visited websites in the country in this index, within the news & media category.
Who owns Valor Econômico?
The site is operated by Valor Econômico (Globo / Folha), founded by Grupo Globo, Grupo Folha. The company was established in 2000 and is headquartered in São Paulo, Brazil. It employs around 500+.
Traffic and audience
Traffic estimates place Valor Econômico at roughly 30 million visits per month, about 1 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Valor Econômico makes money
Revenue comes primarily from subscriptions, alongside digital advertising, events.
Competitors in Brazil
Its closest rivals include exame.com, infomoney.com.br, estadao.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
Valor Econômico is founded in São Paulo, Brazil.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #110 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Valor Econômico?
Valor Econômico is operated by Valor Econômico (Globo / Folha). Private company structure, based on public filings and press reporting.
Where is Valor Econômico headquartered?
Valor Econômico is headquartered in São Paulo, Brazil.
When was Valor Econômico founded?
Valor Econômico was founded in 2000 by Grupo Globo, Grupo Folha.
How many employees does Valor Econômico have?
Valor Econômico employs approximately 500+ people.
What is Valor Econômico's revenue?
Valor Econômico's revenue: ≈ $130 million annual revenue (est.).
Who are Valor Econômico's competitors?
Main competitors in Brazil include exame.com, infomoney.com.br, estadao.com.br.
How does Valor Econômico make money?
Mainly subscriptions, digital advertising, events.
Is Valor Econômico publicly traded?
No — Valor Econômico is not listed as an independent public company; it is operated by Valor Econômico (Globo / Folha).
How many visitors does Valor Econômico get?
Third-party estimates place Valor Econômico at roughly 30 million visits per month, mostly from Brazil, with 79% mobile traffic.
Is Valor Econômico safe?
Valor Econômico is an established news & media site founded in 2000 and ranked #110 in Brazil; use the official domain valor.globo.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvalor.globo.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos