Metrópoles
A Brasília-based digital news outlet with national coverage of politics and celebrity news.
Metrópoles at a glance
Metrópoles is a news & media website and one of the most visited sites in Brazil, currently ranked #105 in the country. It was founded in 2015 by Luciano Pires, Fábio Fernandes and is headquartered in Brasília, Brazil. Today Metrópoles is owned by Metrópoles Mídia e Comunicação. Our estimates put its audience at ≈ 70 million visits per month. The business earns money mainly through digital advertising, branded content. Its closest rivals include g1.globo.com, r7.com, cnnbrasil.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 65.8 million / month | +2% |
| Q2 | ≈ 67.9 million / month | +3% |
| Q3 | ≈ 70 million / month | +3% |
| Q4 | ≈ 74.2 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 21 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| metrópoles | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Brazil
Company information
- Website
- metropoles.com
- Sector
- News & Media
- Owner
- Metrópoles Mídia e Comunicação
- Owner type
- Private company
- Founders
- Luciano Pires, Fábio Fernandes
- Founded
- 2015
- Headquarters
- Brasília, Brazil
- Employees
- 500+
- Ownership
- Metrópoles Mídia e Comunicação controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $60 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Metrópoles operates a news and media publisher focused on Brazil. A Brasília-based digital news outlet with national coverage of politics and celebrity news. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Branded content
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #105 in this index
- Sector rank
- Leading news & media site in Brazil
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| g1.globo.com | ≈ 42 million / month | #106 class competitor | — |
| r7.com | ≈ 31.5 million / month | #107 class competitor | — |
| cnnbrasil.com.br | ≈ 21 million / month | #108 class competitor | — |
What is Metrópoles?
Metrópoles (metropoles.com) is a news and media publisher serving users in Brazil. A Brasília-based digital news outlet with national coverage of politics and celebrity news. It ranks #105 among the most visited websites in the country in this index, within the news & media category.
Who owns Metrópoles?
The site is operated by Metrópoles Mídia e Comunicação, founded by Luciano Pires, Fábio Fernandes. The company was established in 2015 and is headquartered in Brasília, Brazil. It employs around 500+.
Traffic and audience
Traffic estimates place Metrópoles at roughly 70 million visits per month, about 2.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Metrópoles makes money
Revenue comes primarily from digital advertising, alongside branded content.
Competitors in Brazil
Its closest rivals include g1.globo.com, r7.com, cnnbrasil.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
Metrópoles is founded in Brasília, Brazil.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #105 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Metrópoles?
Metrópoles is operated by Metrópoles Mídia e Comunicação. Private company structure, based on public filings and press reporting.
Where is Metrópoles headquartered?
Metrópoles is headquartered in Brasília, Brazil.
When was Metrópoles founded?
Metrópoles was founded in 2015 by Luciano Pires, Fábio Fernandes.
How many employees does Metrópoles have?
Metrópoles employs approximately 500+ people.
What is Metrópoles's revenue?
Metrópoles's revenue: ≈ $60 million annual revenue (est.).
Who are Metrópoles's competitors?
Main competitors in Brazil include g1.globo.com, r7.com, cnnbrasil.com.br.
How does Metrópoles make money?
Mainly digital advertising, branded content.
Is Metrópoles publicly traded?
No — Metrópoles is not listed as an independent public company; it is operated by Metrópoles Mídia e Comunicação.
How many visitors does Metrópoles get?
Third-party estimates place Metrópoles at roughly 70 million visits per month, mostly from Brazil, with 79% mobile traffic.
Is Metrópoles safe?
Metrópoles is an established news & media site founded in 2015 and ranked #105 in Brazil; use the official domain metropoles.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmetropoles.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos