CNN Brasil
The Brazilian arm of CNN, with a 24-hour news channel and a high-traffic news site.
CNN Brasil at a glance
CNN Brasil is a news & media website and one of the most visited sites in Brazil, currently ranked #102 in the country. It was founded in 2020 by Rubens Menin, Douglas Tavolaro and is headquartered in São Paulo, Brazil. Today CNN Brasil is owned by CNN Brasil (Novus Media). Our estimates put its audience at ≈ 90 million visits per month. The business earns money mainly through tv advertising, digital advertising. Its closest rivals include g1.globo.com, r7.com, estadao.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 84.6 million / month | +2% |
| Q2 | ≈ 87.3 million / month | +3% |
| Q3 | ≈ 90 million / month | +3% |
| Q4 | ≈ 95.4 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 27 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| cnn brasil | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Brazil
Company information
- Website
- cnnbrasil.com.br
- Sector
- News & Media
- Owner
- CNN Brasil (Novus Media)
- Owner type
- Private company
- Founders
- Rubens Menin, Douglas Tavolaro
- Founded
- 2020
- Headquarters
- São Paulo, Brazil
- Employees
- 700+
- Ownership
- CNN Brasil (Novus Media) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $120 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $120 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
CNN Brasil operates a news and media publisher focused on Brazil. The Brazilian arm of CNN, with a 24-hour news channel and a high-traffic news site. Revenue comes mainly from tv advertising, supported by the other lines listed below.
- TV advertising
- Digital advertising
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #102 in this index
- Sector rank
- Leading news & media site in Brazil
- Global rank
- 900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| g1.globo.com | ≈ 54 million / month | #103 class competitor | — |
| r7.com | ≈ 40.5 million / month | #104 class competitor | — |
| estadao.com.br | ≈ 27 million / month | #105 class competitor | — |
What is CNN Brasil?
CNN Brasil (cnnbrasil.com.br) is a news and media publisher serving users in Brazil. The Brazilian arm of CNN, with a 24-hour news channel and a high-traffic news site. It ranks #102 among the most visited websites in the country in this index, within the news & media category.
Who owns CNN Brasil?
The site is operated by CNN Brasil (Novus Media), founded by Rubens Menin, Douglas Tavolaro. The company was established in 2020 and is headquartered in São Paulo, Brazil. It employs around 700+.
Traffic and audience
Traffic estimates place CNN Brasil at roughly 90 million visits per month, about 3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How CNN Brasil makes money
Revenue comes primarily from tv advertising, alongside digital advertising.
Competitors in Brazil
Its closest rivals include g1.globo.com, r7.com, estadao.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2020
CNN Brasil is founded in São Paulo, Brazil.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #102 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns CNN Brasil?
CNN Brasil is operated by CNN Brasil (Novus Media). Private company structure, based on public filings and press reporting.
Where is CNN Brasil headquartered?
CNN Brasil is headquartered in São Paulo, Brazil.
When was CNN Brasil founded?
CNN Brasil was founded in 2020 by Rubens Menin, Douglas Tavolaro.
How many employees does CNN Brasil have?
CNN Brasil employs approximately 700+ people.
What is CNN Brasil's revenue?
CNN Brasil's revenue: ≈ $120 million annual revenue (est.).
Who are CNN Brasil's competitors?
Main competitors in Brazil include g1.globo.com, r7.com, estadao.com.br.
How does CNN Brasil make money?
Mainly tv advertising, digital advertising.
Is CNN Brasil publicly traded?
No — CNN Brasil is not listed as an independent public company; it is operated by CNN Brasil (Novus Media).
How many visitors does CNN Brasil get?
Third-party estimates place CNN Brasil at roughly 90 million visits per month, mostly from Brazil, with 79% mobile traffic.
Is CNN Brasil safe?
CNN Brasil is an established news & media site founded in 2020 and ranked #102 in Brazil; use the official domain cnnbrasil.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscnnbrasil.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos