Exame
A Brazilian business magazine and site covering markets, companies and entrepreneurship.
Exame at a glance
Exame is a news & media website and one of the most visited sites in Brazil, currently ranked #108 in the country. It was founded in 1967 by Editora Abril and is headquartered in São Paulo, Brazil. Today Exame is owned by Grupo Exame. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through digital advertising, subscriptions, events. Its closest rivals include valor.globo.com, infomoney.com.br, istoedinheiro.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| exame | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Brazil
Company information
- Website
- exame.com
- Sector
- News & Media
- Owner
- Grupo Exame
- Owner type
- Private company
- Founders
- Editora Abril
- Founded
- 1967
- Headquarters
- São Paulo, Brazil
- Employees
- 300+
- Ownership
- Grupo Exame controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $70 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $70 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Exame operates a news and media publisher focused on Brazil. A Brazilian business magazine and site covering markets, companies and entrepreneurship. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Subscriptions
- Events
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #108 in this index
- Sector rank
- Leading news & media site in Brazil
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| valor.globo.com | ≈ 21 million / month | #109 class competitor | — |
| infomoney.com.br | ≈ 15.7 million / month | #110 class competitor | — |
| istoedinheiro.com.br | ≈ 10.5 million / month | #111 class competitor | — |
What is Exame?
Exame (exame.com) is a news and media publisher serving users in Brazil. A Brazilian business magazine and site covering markets, companies and entrepreneurship. It ranks #108 among the most visited websites in the country in this index, within the news & media category.
Who owns Exame?
The site is operated by Grupo Exame, founded by Editora Abril. The company was established in 1967 and is headquartered in São Paulo, Brazil. It employs around 300+.
Traffic and audience
Traffic estimates place Exame at roughly 35 million visits per month, about 1.2 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Exame makes money
Revenue comes primarily from digital advertising, alongside subscriptions, events.
Competitors in Brazil
Its closest rivals include valor.globo.com, infomoney.com.br, istoedinheiro.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1967
Exame is founded in São Paulo, Brazil.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #108 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Exame?
Exame is operated by Grupo Exame. Private company structure, based on public filings and press reporting.
Where is Exame headquartered?
Exame is headquartered in São Paulo, Brazil.
When was Exame founded?
Exame was founded in 1967 by Editora Abril.
How many employees does Exame have?
Exame employs approximately 300+ people.
What is Exame's revenue?
Exame's revenue: ≈ $70 million annual revenue (est.).
Who are Exame's competitors?
Main competitors in Brazil include valor.globo.com, infomoney.com.br, istoedinheiro.com.br.
How does Exame make money?
Mainly digital advertising, subscriptions, events.
Is Exame publicly traded?
No — Exame is not listed as an independent public company; it is operated by Grupo Exame.
How many visitors does Exame get?
Third-party estimates place Exame at roughly 35 million visits per month, mostly from Brazil, with 79% mobile traffic.
Is Exame safe?
Exame is an established news & media site founded in 1967 and ranked #108 in Brazil; use the official domain exame.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsexame.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos