O Globo
A major Rio de Janeiro daily and national news site from the Globo group.
O Globo at a glance
O Globo is a news & media website and one of the most visited sites in Brazil, currently ranked #101 in the country. It was founded in 1925 by Irineu Marinho and is headquartered in Rio de Janeiro, Brazil. Today O Globo is owned by Grupo Globo. Our estimates put its audience at ≈ 120 million visits per month. The business earns money mainly through subscriptions, digital advertising, print sales. Its closest rivals include estadao.com.br, folha.uol.com.br, extra.globo.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 113 million / month | +2% |
| Q2 | ≈ 116 million / month | +3% |
| Q3 | ≈ 120 million / month | +3% |
| Q4 | ≈ 127 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 36 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| o globo | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Brazil
Company information
- Website
- oglobo.globo.com
- Sector
- News & Media
- Owner
- Grupo Globo
- Owner type
- Private company
- Founders
- Irineu Marinho
- Founded
- 1925
- Headquarters
- Rio de Janeiro, Brazil
- Employees
- 1,500+
- Ownership
- Grupo Globo controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $300 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $300 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
O Globo operates a news and media publisher focused on Brazil. A major Rio de Janeiro daily and national news site from the Globo group. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Digital advertising
- Print sales
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #101 in this index
- Sector rank
- Leading news & media site in Brazil
- Global rank
- 500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| estadao.com.br | ≈ 72 million / month | #102 class competitor | — |
| folha.uol.com.br | ≈ 54 million / month | #103 class competitor | — |
| extra.globo.com | ≈ 36 million / month | #104 class competitor | — |
What is O Globo?
O Globo (oglobo.globo.com) is a news and media publisher serving users in Brazil. A major Rio de Janeiro daily and national news site from the Globo group. It ranks #101 among the most visited websites in the country in this index, within the news & media category.
Who owns O Globo?
The site is operated by Grupo Globo, founded by Irineu Marinho. The company was established in 1925 and is headquartered in Rio de Janeiro, Brazil. It employs around 1,500+.
Traffic and audience
Traffic estimates place O Globo at roughly 120 million visits per month, about 4 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How O Globo makes money
Revenue comes primarily from subscriptions, alongside digital advertising, print sales.
Competitors in Brazil
Its closest rivals include estadao.com.br, folha.uol.com.br, extra.globo.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1925
O Globo is founded in Rio de Janeiro, Brazil.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #101 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns O Globo?
O Globo is operated by Grupo Globo. Private company structure, based on public filings and press reporting.
Where is O Globo headquartered?
O Globo is headquartered in Rio de Janeiro, Brazil.
When was O Globo founded?
O Globo was founded in 1925 by Irineu Marinho.
How many employees does O Globo have?
O Globo employs approximately 1,500+ people.
What is O Globo's revenue?
O Globo's revenue: ≈ $300 million annual revenue (est.).
Who are O Globo's competitors?
Main competitors in Brazil include estadao.com.br, folha.uol.com.br, extra.globo.com.
How does O Globo make money?
Mainly subscriptions, digital advertising, print sales.
Is O Globo publicly traded?
No — O Globo is not listed as an independent public company; it is operated by Grupo Globo.
How many visitors does O Globo get?
Third-party estimates place O Globo at roughly 120 million visits per month, mostly from Brazil, with 79% mobile traffic.
Is O Globo safe?
O Globo is an established news & media site founded in 1925 and ranked #101 in Brazil; use the official domain oglobo.globo.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsoglobo.globo.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos